Percepiual and Motor Skills, 1978,46, 1267-1274. @ Perceptual and Motor Skills 1978 A SCALE T O MEASURE EMOTIVE IMAGERY MARY ELLEN GUT AND ROBERT E. MCCARTER University oj South Carolina Summary.-The Guy Emotive Imaging Scale was developed to measure the vividness of one's emotive images. A total of 167 undergraduate students com- pleted the questionnaire which yielded an alpha coefficient of .87, indicating that the internal consistency of the scale is satisfactorily high and that further research is appropriate. Each of the 6 emotional modalities, plui the total emotive imagery score, was correlated with each of the 7 sensory modalities on the Betts Questionnaire Upon Mental Imagery, plus the total sensory imaging score. The correlation of .50 between the Betts questionnaire and the Guy scale indicates that, although there is some similarity between sensory imaging and emotive imaging, probably the imaging process, there is also a difference, which this paper suggests represents a person's ability to image sensations as compared to a persods ability to image emotions. Uses of the Guy scale in behavioral therapies are discussed. The purpose of this paper is to present a scale which is designed to measure the vividness of respondents' emotive images. Although there are several scales currently in use to measure one's ability to image sensations (see Betts, 1909; Sheehan, 1966% 1966b, 1967; Leonard & Lindauer, 1973; Fusella, 1973; Gordon, 1949), no reliable measure has been developed to measure one's images of emo- tions. Such a scale is useful because it demonstrates a domain of imaging similar to, but discriminable from, sensory imaging, and it also may provide a useful research tool for clinicians using therapies whose success depends upon the clients' abilities to image emotional states. This is because emotive therapies rely on the client's being able to image an emotion concurrently with his imag- ing a situation. Relevant therapeutic techniques are described in Singer ( 1974), Bandura and Menlove ( 1968), Friedman ( 1966), Lazarus and Abramowitz ( 1962), Wolpe and Lazarus ( 1968), Wolpe ( 1958), Starnpfl and Levis (1967), Rachman ( 1966), Gendlin ( 1969), and Cautela ( 1970). The following studies exemplify the need to recognize emotive imagery as being separate from sensory imagery. Using snake phobic subjects, Beere (1971) hypothesized, and found, that the induction of vivid imagery is as effec- tive as systematic desensitization therapy in reducing the snake phobia. In his discussion Beete was reluctant to equate desensitization techniques with pure imaging, but he did state that the treatment was more effective with the high imagers as measured by their performance on the Betts Questionnaire Upon Mental Imagery, the Gordon Test of Visual Imagery Control, and their perform- ance on a Necker cube task. A weakness of this research was that Beere did not Wow at South Carolina State Hospital, Unit I-Psychology, 2100 Bull St., Columbia, South Carolina 29202.