10 The Analysis of Implicature in the Presidential Election Campaign 2019 on Online Billboard Advertisement Widyashanti Kunthara Anindita Faculty of Language and Literature, University of Surakarta. wk.anindita@gmail.com ABSTRACT This study aims to describe and explain 1) The implicatures on the utterances of 2019 Presidential election campaign on online billboard advertisements (2) The types of implicatures on the utterances of 2019 Presidential election campaign on online billboard advertisements (3) The function of those implicatures. The research method in this study is a qualitative approach that uses content analysis. This is intended to trace three formulation of problems related to the conversational implicature. Data is the utterances containing implicatures and data is taken from 2019 presidential election campaign ononline billboard advertisements. The results of the discussion showed that out of 11 online billboards, most speakers flouted Quality maxim as much as 6 online billboard advertisements and the speakers also flouted Quantity maxim as much as 3 online billboards advertisements. The rest, 1 online billboard advertisement includes the flouting of manner maxim and 1 online billboard advertisement includes the flouting of Relation maxim. The types of implicatures that occur are generalized implicatures and particularized implicatures. Implicature in this study has 2 functions, namely directive (asking, inviting and convincing) and commissive (promising). Keywords: implicature, the flouting of maxim, utterance functions, presidential election campaign ABSTRAK Penelitian ini bertujuan untuk mendeskripsikan dan menjelaskan 1) Implikatur yang terdapat pada tuturan kampanye pemilihan Presiden 2019 di iklan baliho online (2) Jenis implikatur yang terdapat pada tuturan kampanye pemilihan Presiden 2019 di iklan baliho online (3) Fungsi implikatur tersebut. Metode penelitian pada studi ini SURAKARTA ENGLISH AND LITERATURE JOURNAL Vol 1 No.1 AUGUST 2018 Publisher Language and Literature Faculty, University of Surakarta ISSN Print: 2621-9077 ISSN Online: 2621-9085