DOI: 10.4018/JGIM.2018100104 Journal of Global Information Management Volume 26 • Issue 4 • October-December 2018 Copyright © 2018, IGI Global. Copying or distributing in print or electronic forms without written permission of IGI Global is prohibited. 52 Healthcare Systems and Corporate Social Responsibility Communication: A Comparative Analysis Between Malta and India Gianpaolo Tomaselli, University of Malta, Msida, Malta Lalit Garg, University of Malta, Msida, Malta Vipul Gupta, Thapar University, Punjab, India Peter A. Xuereb, University of Malta, Msida, Malta Sandra C Buttigieg, University of Malta, Msida, Malta Paula Vassallo, University of Malta, Msida, Malta ABSTRACT This article aims to analyze corporate social responsibility (CSR) communication in today’s health care systems. The authors investigate the importance of CSR communication and the use of both traditional and interactive technologies for healthcare CSR communication, adopting quantitative research methodologies. In order to understand different applications of the topic, the article examines and compares best practices regarding CSR communication between two extremely different countries and contexts: namely Malta and India. Results emphasize a growing attention on healthcare CSR communication in both countries. The key finding observed is that healthcare organizations are using a mixed strategy to communicate their CSR activities. Indeed, interactive technologies enable several advantages to organizations than traditional tools (such as better dialogue and interaction with different stakeholders, speed, low costs, easy access to information), as well as they require investments and costs in infrastructures and skills/competencies for their implementation. KeywoRdS CSR Communication, Corporate Social Responsibility, Healthcare Communication, Traditional Vs. Interactive Technologies INTRodUCTIoN The concept of Corporate Social Responsibility (CSR) refers to the responsibilities of enterprises that go beyond the mere economic aspect of maximizing profits. These responsibilities should be directed towards the society, the environment and the different stakeholders (Carroll, 1999; Davis, 1992; Hart, 1997; Shamir, 2005). Today CSR is a “hot topic” for organizations of all types and across all sectors, not only private and for-profit companies, but also public and non-profit organizations (Kakabadse & Rozuel, 2006). In particular, CSR is crucial to the healthcare sector in that healthcare systems are currently facing new challenges, rapid technological advances and are functioning against a background of financial, economic and sustainability pressures (Tomaselli et al. 2015). They are required to provide high clinical quality, a high level of functional quality and cost-effective patient care with the limited resources