The Effect of Political Socialization through Opinion
Leader toward Political Participation of Borderline
Citizens in 2019 General Election (Raihat-Atambua
District Border District)
Wida Nofiasari
1
, Ahmad Mulyana
2
, Henni Gusfa
3
{wnofiasari@gmail.com
1
, ahmadmulyana09@gmail.com
2
, henni.gusfa@gmail.com
3
}
Universitas Mercu Buana, Indonesia
1, 2, 3
Abstract. In socializing politics in border region is quite difficult, the limitations of
media entering the border areas and the limitations in the use of Indonesian have the
public struggle to obtain information about the election. This condition is getting worse
with the unstable internal political upheaval in the border region. Therefore, it takes the
presence of an opinion leader figure to bridge the information gap between outsiders and
rural. The purpose of this study was to determine the effect of political socialization in
the election process through opinion leaders on community participation in the border
region of the Republic of Indonesia-Timor Leste, Raihat District, NTT in the 2019
elections. This research was a quantitative study using an explanatory approach. The
results of the research that have been done show that political socialization, through
opinion leaders has a significant influence on political participation.
Keywords: Political Socialization, Opinion Leader, Political Participation.
1 Introduction
On April 17, 2019, Indonesia held a General Election of Members of the House of
Representative, Leadership of Political Party at Provincial, Assembly at Provincial and the
Presidential Election simultaneously. Based on data from the General Election Commission,
candidates who fought in the 2019 elections were 7,968 candidates for the House of
Representative, 807 for Leadership of Political Party at Provincial, and two pairs of
presidential candidates, namely Joko Widodo-K.H. Ma'ruf Amin and Prabowo Subianto-
Sandiaga Salahuddin Uno. In the success of the election, the public needed adequate
information so that the public could participate in the election, such as information about the
permanent voter list to ascertain whether or not it had been registered as a condition for voting
on Election Day as well as information about the rules in the electoral process. Therefore,
political socialization was needed by the election organizers as a flow of information about the
rules in the electoral process.
Political socialization in the election is very important to support the success of the
election itself, especially to suppress abstentions. In actualizing the ideals of social fairness or
justice, effectiveness in political socialization requires an appropriate communication model to
provide information about elections. Rogers in his book (Prof. Dr. Hafied Cangara, M.Sc
1998: 20) explains about this requirement in which communication is a relationship with the
ICSS 2019, November 05-06, Jakarta, Indonesia
Copyright © 2020 EAI
DOI 10.4108/eai.5-11-2019.2292529