Use of Languages spanish (spa) Principal working language: Contact Desconegut Email: Carles Llorens Vila Name: 2019/2020 Industries and Policies Code: 42436 ECTS Credits: 12 Degree Type Year Semester 4313256 Audiovisual Communication and Advertising Contents OT 0 A Teachers Montse Bonet Bagant Josep Maria Martí Martí Joaquín Puig González Ana Ullod Pujol Emilio Fernández Peña Prerequisites Mastery of English language at the level of comprehensive reading Objectives and Contextualisation The aim of this module is to study the transformation of the audio-visual industries and the contemporary advertising systems, as well as the communication policies within the scenario of digital transformations. It is about being able to define and understand the weight of economic, political, industrial, technological, managerial and Internet factors that set up the complex reality of the audio-visual and advertising industry. Competences Apply validated models of content analysis, policy evaluation, audience response surveys and analysis of audiovisual and advertising sector industries. Choose, design and apply methodological strategies for scientific research in audiovisual communication and product development. Communicate and justify conclusions clearly and unambiguously to both specialist and non-specialist audiences. Continue the learning process, to a large extent autonomously. Critically analyse the theories and analysis models of audiovisual and advertising communication. Identify and understand the main phenomena that affect industries, policies, audiovisual and advertising content and their reception. Integrate knowledge and use it to make judgements in complex situations, with incomplete information, while keeping in mind social and ethical responsibilities. Plan tasks in accordance with the human resources, tools and time available so as to optimise performance. 1