Improving Technological Features to Increase
Continuance Intention on Sakuku Application
Eric Darson
1
, Yosef Budi Susanto
2
, Rismi Juliadi
3
{eric.darson1@student.umn.ac.id
1
, bsusanto@umn.ac.id
2
, rismi.juliadi@umn.ac.id
3
}
Faculty of Business, Universitas Multimedia Nusantara, Tangerang, Indonesia
1,2,3
Abstract. The increasing number of smartphone users as well as innovations in the
financial industry that continue to come, make e-wallets one of the main payment options
for people in Indonesia. However, this trend is opposite to that experienced by one of the
e-wallets in Indonesia, namely Sakuku, which has continued to decline. This study is aims
to determine the effects of performance expectancy, social influence, hedonic motivation,
price saving orientation, habit, trust, and perceived risk on continuance intention of using
the Sakuku application based on the UTAUT2 theory. This research used the quantitative
approach, survey method and having 144 sampling respondents. The data collected was
then processed and analyzed using multiple linear regression. The results of this study are
that social influence, price saving orientation, habits, and trust are proven to have a positive
and significant effect on continuance intention. Meanwhile, performance expectancy,
hedonic motivation, and perceived risk were not proven to have a significant effect on
continuance intention.
Keywords: Continuance Intention, Consumer Behavior, UTAUT2, Sakuku, Fintech, E-
wallet
1 Introduction
Smartphone technology continues to develop as well as the number of users, it is estimated
that by 2025 smartphone users in Indonesia will reach 256.11 million people [1]. Data from
Datareportal showed that Indonesian people most often use smartphones to carry out financial
activities such as sending money to friends or family [2]. Along with the times, financial services
on smartphones are not only provided by banks, but also by new players in the growing financial
services sector known as fintech (Financial Technology). In Indonesia, fintech is divided into 4
types, which are Peer-to-Peer (P2P) Lending, Payment, Financial Planner, and Market
Aggregator [3]. Payment is a type of fintech that controls the largest market in Indonesia, which
is 39% and one of the products of this fintech is an e-wallet [4]. According to a survey conducted
by Licorice e-wallet is the second most preferred payment option for Indonesians besides cash
[5].
A survey conducted by App Annie and Iprice stated that the Gopay e-wallet was the e-
wallet that had the most monthly active users from 2017 to 2020. This is inversely proportional
to what was experienced by Sakuku e-wallet, where Sakuku e-wallet was constantly
experiencing decrease in monthly active users [6]. The decrease in users experienced by Sakuku
occurred due to several problems found in the field, such as application security problems, ease
of accessing the application, and promotions carried out by Sakuku, which were considered
insufficient by users. These problems are collected from various sources such as Sakuku
application review column, online media, as well as interviews with Sakuku application
developers. Apart from functional factors, the factor that most motivates the use of digital
ICEBE 2021, October 07, Lampung, Indonesia
Copyright © 2022 EAI
DOI 10.4108/eai.7-10-2021.2316144