International Journal of Academic Research in Business and Social Sciences Vol. 1 1 , No. 8, 2021, E-ISSN: 2222-6990 © 2021 HRMARS 60 Full Terms & Conditions of access and use can be found at http://hrmars.com/index.php/pages/detail/publication-ethics Determinants of Consumer Perceived Trustworthiness in Digital Advertising of Food and Beverage Shathees Baskaran, Leong Chin Gan, Kesavan Nallaluthan, Logaiswari Indiran, Ma Kalthum Ishak & Teh Zaharah Yaacob To Link this Article: http://dx.doi.org/10.6007/IJARBSS/v11-i8/10536 DOI:10.6007/IJARBSS/v11-i8/10536 Received: 04 June 2021, Revised: 30 June 2021, Accepted: 18 July 2021 Published Online: 01 August 2021 In-Text Citation: (Baskaran et al., 2021) To Cite this Article: Baskaran, S., Gan, L. C., Nallaluthan, K., Indiran, L., Ishak, M. K., & Yaacob, T. Z. (2021). Determinants of Consumer Perceived Trustworthiness in Digital Advertising of Food and Beverage. International Journal of Academic Research in Business and Social Sciences, 11(8), 60–77. Copyright: © 2021 The Author(s) Published by Human Resource Management Academic Research Society (www.hrmars.com) This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode Vol. 11, No. 8, 2021, Pg. 60 - 77 http://hrmars.com/index.php/pages/detail/IJARBSS JOURNAL HOMEPAGE