Page 1/25 Communication and Innovation in the Performance of Weaving and Pottery Crafts in Gojjam, Ethiopia, Wondifraw Mihret Dessie, Wondemihret2009@gmail.com, Gojjam Ademe Mengistu, Gademe@gmail.com, Tigist Abera Mulualaem, Tabera72@yahoo.com Wondifraw Mihret Dessie (  wondemihret2009@gmail.com ) Debre Markos University Dr. Gojjam Mengistu Bahir Dar University Tigist Mulualem Debre Markos University College of Social Science and Humanity Research Keywords: business performance, communication, craft industries, innovation, pottery, strategic communication, weaving DOI: https://doi.org/10.21203/rs.3.rs-311354/v1 License:   This work is licensed under a Creative Commons Attribution 4.0 International License. Read Full License