Association for Information Systems AIS Electronic Library (AISeL) UK Academy for Information Systems Conference Proceedings 2015 UK Academy for Information Systems Spring 4-1-2015 Adoption of Social Media as a Communication Medium: A Study of Teoretical Foundations Vindaya Senadheera Deakin University, Australia, vsenadhe@deakin.edu.au Mathew Warren Deakin University, Australia, mathew.warren@deakin.edu.au Shona Leitch RMIT University, shona.leitch@rmit.edu.au Graeme Pye Deakin University, Australia, graeme.pye@deakin.edu.au Follow this and additional works at: htp://aisel.aisnet.org/ukais2015 Tis material is brought to you by the UK Academy for Information Systems at AIS Electronic Library (AISeL). It has been accepted for inclusion in UK Academy for Information Systems Conference Proceedings 2015 by an authorized administrator of AIS Electronic Library (AISeL). For more information, please contact elibrary@aisnet.org. Recommended Citation Senadheera, Vindaya; Warren, Mathew; Leitch, Shona; and Pye, Graeme, "Adoption of Social Media as a Communication Medium: A Study of Teoretical Foundations" (2015). UK Academy for Information Systems Conference Proceedings 2015. 10. htp://aisel.aisnet.org/ukais2015/10 brought to you by CORE View metadata, citation and similar papers at core.ac.uk provided by AIS Electronic Library (AISeL)