C ommunications of the A I S ssociation for nformation ystems Accepted Manuscript Zoorate: Certifying Online Consumer Reviews to Create Value Marcin Lukasz Bartosiak Department of Economics and Management, University of Pavia Italy marcin.bartosiak@unipv.it Federico Pigni The Management, Technologies and Strategies Department, Grenoble School of Management France Gabriele Piccoli E. J. Ourso College of Business, Louisiana State University USA Received date: 11/16/2017 Accepted date: 04/18/2018 Please cite this article as: Bartosiak, Marcin Lukasz; Pigni, Federico; Piccoli, Gabriele: Zoorate: Certifying Online Consumer Reviews to Create Value, Communications of the Association for Information Systems (forthcoming), In Press. This is a PDF file of an unedited manuscript that has been accepted for publication in the Communications of the Association for Information Systems. We are providing this early version of the manuscript to allow for expedited dissemination to interested readers. The manuscript will undergo copyediting, typesetting, and review of the resulting proof before it is published in its final form. Please note that during the production process errors may be discovered, which could affect the content. All legal disclaimers that apply to the Communications of the Association for Information Systems pertain. For a definitive version of this work, please check for its appearance online at http://aisel.aisnet.org/cais/.