23 4 http://dx.doi.org/10.5859/KAIS.2014.23.4.93 2014 12 , pp. 93 117 - 93 - * 1) ** Matthew M. Shin*** Mike Tae-In Eom**** 1. 2. 2.1 CSR 2.2 3. 3.1 3.2 3.3 , , 4. <Abstract> Ⅰ. 서 론 (business ecosystems) . (Gawer and Cusumano, 2008; 2012; Muegge, 2011). , , ? Cusumano(2010) . (Markus and Loebbecke, 2013). * 2013 ( ) (NRF-2013S1A2A1A01033211) ** , , givej@dongguk.ac.kr *** Assistant Professor of Strategic Management, School of Management, Marist College, matt.m.shin@gmail.com, (corresponding author) **** Associate Professor of Operations & Technology Management, Pamplin School of Business Administration, University of Portland, eom@up.edu