International Journal of Innovative Technology and Exploring Engineering (IJITEE) ISSN: 2278-3075, Volume-9 Issue-3, January 2020 3118 Published By: Blue Eyes Intelligence Engineering & Sciences Publication Retrieval Number: B7661129219/2020©BEIESP DOI: 10.35940/ijitee.B7661.019320 Abstract: In the current era of globalisation, the Internet plays a major role in people’s lives. It has also altered the style of people travel by providing a cheaper, more convenient and more efficient price. Recognising the broad impact of travel applications on the travel sector, researchers have focused on the study of determinants of travellers’ intention to utilise travel apps. In addition, among the consumer behaviour models used to study the tourism sector, is Unified Acceptance and Use of Technology (UTAUT) model which is the common and new models nowadays. Therefore, the existing study is expected at evaluating the local residents’ intention to utilise mobile travel applications based on the UTAUT model. The self-administered questionnaire was distributed to 390 of Malaysian millennial which the IBM SPSS 24 version was selected for the data analysis. The study demonstrated that the variables of UTAUT are related to behavioural intention. This study contributes to new perspectives on mobile application usage and preferences, especially in the context of tourism. It also offers practical application implications for mobile application developers for the design of mobile app features, most likely for tourists. Keywords: Mobile Apps; Unified Acceptance and Use of Technology; Intention; Malaysian; Technology I. INTRODUCTION In today’s era of globalisation, the Internet plays a major part in people’s lives. According to the data from the [14], more than half of the global population uses the Internet on a daily basis. Many facets of people’s lives have been transformed by the Internet, and the travel sector is of no exception in which rapid technological developments have changed the operations of the industry mainly in terms of the interactions between businesses and consumers [21]. Mobile technology’s rapid growth, deployment, and use has transformed the manner of interactions between travel Revised Manuscript Received on January 5, 2020 * Correspondence Author Nurzehan Abu Bakar, Faculty of Hospitality, Tourism & Wellness, Universiti Malaysia Kelantan, Malaysia. Email: nurzehan.ab@umk.edu.my Nik Alif Amri Nik Hashim*, Faculty of Hospitality, Tourism & Wellness, Universiti Malaysia Kelantan, Malaysia. Email: nikalifamri@gmail.com Nor Maizana Mat Nawi, Faculty of Hospitality, Tourism & Wellness, Universiti Malaysia Kelantan, Malaysia. Email: maizana.mn@umk.edu.my Marlisa Abdul Rahim, Faculty of Hospitality, Tourism & Wellness, Universiti Malaysia Kelantan, Malaysia Email: marlisa@umk.edu.my Abdullah Muhamed Yusoff, Faculty of Hospitality, Tourism & Wellness, Universiti Malaysia Kelantan, Malaysia. Email: abdullah.my@umk.edu.my Roslizawati Che Aziz, Faculty of Hospitality, Tourism & Wellness, Universiti Malaysia Kelantan, Malaysia. Email: roslizawati@umk.edu.my Ghazali Ahmad, Faculty of Hospitality, Tourism & Wellness, Universiti Malaysia Kelantan, Malaysia. Email: ghazali@umk.edu.my companies and their clients. Mobile app for travel has changed and changed the way travellers travel today and how travel companies reach their customers. The impact of the travel mobile app is undeniable among millennials, adventurers, or experimenters alike. However, even though mobile applications offer many advantages and are in trend, [1] reported that the majority of tourists (above 50%) prefer not to use those apps. Only a small percentage of travellers use their mobile phones to book their vacations and purchase flight tickets instead of doing this via the online web site on PC [24]. This is supported by a study conducted by [9], 65% of travellers turn to mobile sites for travel from 58% of apps used for travel activities. The traveller was reluctant to use travel mobile apps via mobile devices as they feel the apps are not useful or take up too much memory [9]. Moreover, the majority of traveller in the market are not frequent traveller, they only travel occasionally thus, they are reluctant to download travel app onto their phone as they only use a booking service at most a few times each year [5]. On the other hand, the type of travellers also influenced the usage of the app, for instance, millennials travellers only opting for the cheapest option such as kayak and Airbnb when making travel arrangement. They do not prefer high-end apps such as American Airlines, United Airlines, and Marriott as millennials might have limited travel budgets at the moment as they have just started embarking work industry [3]. Looking at the above issues, this research is prompted to explore the determinants of travel mobile applications’ usage among travellers. Furthermore, very few past studies had examined the intention of travellers to utilise mobile travel apps. The majority of the existing literature only looked at the adoption of apps in M-banking [16] and M-commerce [8], while the tourism sector was left largely unexplored. Therefore, this study is interested to investigate travellers’ intention to use mobile travel applications because of the vast opportunity it offers as well as the limited studies done in this area [15]; [17], with a special focus on Malaysian travellers. II. LITERATURE REVIEW The theory of reasoned action (TRA), technology acceptance model (TAM) as well as theory of planned behaviour (TPB), have been used by past scholars to examine the acceptance and consumer intention to use technology [4];[26]. Yet, [30] combined several different psychological and sociological theories, such as TPB, TAM, TRA, Travel Mobile Applications: the Use of Unified Acceptance Technology Model Nurzehan Abu Bakar, Nik Alif Amri Nik Hashim, Nor Maizana Mat Nawi, Marlisa Abdul Rahim, Abdullah Muhamed Yusoff, Roslizawati Che Aziz, Ghazali Ahmad