Association for Information Systems AIS Electronic Library (AISeL) ICIS 2008 Proceedings International Conference on Information Systems (ICIS) 2008 Does Lower Transaction Price Atract More Customers?: An Empirical Study on the Short and Long Term Impacts of Online Brokerage Services Seonyoung Shim Korea Advanced Institute of Science & Technology, syshim@business.kaist.edu Byungtae Lee Korea Advanced Institute of Science & Technology, btlee@business.kaist.edu Andrew B. Whinston Te University of Texas at Austin, abw@uts.cc.utexas.edu Follow this and additional works at: htp://aisel.aisnet.org/icis2008 Tis material is brought to you by the International Conference on Information Systems (ICIS) at AIS Electronic Library (AISeL). It has been accepted for inclusion in ICIS 2008 Proceedings by an authorized administrator of AIS Electronic Library (AISeL). For more information, please contact elibrary@aisnet.org. Recommended Citation Shim, Seonyoung; Lee, Byungtae; and Whinston, Andrew B., "Does Lower Transaction Price Atract More Customers?: An Empirical Study on the Short and Long Term Impacts of Online Brokerage Services" (2008). ICIS 2008 Proceedings. 8. htp://aisel.aisnet.org/icis2008/8 brought to you by CORE View metadata, citation and similar papers at core.ac.uk provided by AIS Electronic Library (AISeL)