ANVESAK ISSN : 0378 – 4568 UGC Care Group 1 Journal Vol. 51, No.2 (XVII) July-December 2021 166 REGULATION OF POSITIVE EMOTIONS IN EMOTIONAL LABOUR PROCESS: PROCREATE AS A PROLIFERATOR OF INDIVIDUAL RESILIENCE Anshika Sharma (UGC-NET), ICSSR, Doctoral Fellow, Gurukul Kangri Vishwavidyalaya, Haridwar. Email I.D. – rs.anshikasharma@gkv.ac.in Prof. Patiraj Kumari Gurukul Kangri Vishwavidyalaya, Haridwar, Email id. drpkumari3@rediffmail.com ABSTRACT: Emotional labour is the process of managing a person's emotions and feelings while working in an organisation. Employees are expected to regulate their emotions during interactions with clients, co-workers, and seniors, especially in emotional labour. It is a process in which emotions and feelings are modified to meet the demands of the job. The journey of emotional labour is not easy; it requires support or a pillar to overcome its consequences. Researchers have developed a number of models and theories that support the notion that positive emotions make people more resilient. Individual resilience aids in overcoming the negative effects of emotional labour. Resilience is something that exists within an individual and can be developed through various learning, training, mentoring, and motivational techniques. The primary goal of this paper is to highlight the positive emotions that increase individual resilience and aid in the creation of a positive emotional labour environment. Key Words: Regulation, Positive Emotions, Emotional Labour, Procreate, Proliferator, Individual Resilience. Paper type Conceptual Paper. 1. INTRODUCTION Emotional labour is a difficult task in which changing one's true self necessitates a significant amount of effort on the part of the individual. This entire process typically begins, from glowering to smiling, miserable to estimable, unenergetic to energetic, dull to sharp, sensitive to thick-skinned, pale to colourful, and expression to expressionless, and positive emotions build resilience to help offset all of the negative effects of emotional labour. Individual resilience is something that exists within them and assist in the development of positive emotions. A resilient person can easily overcome the negative effects of emotional labour; however, when resilience is hidden or unknown to the individual, it must be regulated by an individual or by another person. Adelman (1995) found that employees who serve their customers with a smile at work, feel their duty, and never take it "wrong" have higher job satisfaction than those who express fake smiles. So, if we generally talk about it those who expressed that they have a higher level of emotional regulation with their clients perhaps less satisfied with their jobs but on the other hand who takes it as a part of their job they are happy and tend to be more satisfied and build a positive environment. Self-driven positive resilience, which is inside the individual or sometimes it needs to regulate in an individual which is already resided in blindfold (self/spot), for which the person himself/herself is unaware while others are aware of it. If properly managed can solve many problems and create a positive environment. Various models and techniques are developed by scientists and researchers to build positive emotions which helps organisations and people in building resilience and boosts their morale to focus on their work with positive energy and thoughts. The presence of emotional labour will not have negative consequences if it is strategically emphasised by entrepreneurs with positive emotions, which makes the person more resilient. It will aid in the