International Journal of Scientific and Research Publications, Volume 6, Issue 3, March 2016 112 ISSN 2250-3153 www.ijsrp.org E-Commerce and its sway on the minds of young generation Tanushree Sanwal, Sandhya Avasthi, Shikha Saxena Assistant Professor, Krishna Engineering College, Ghaziabad Abstract- The article explores the impact of E-commerce on young generation. Indian E-Commerce market is growing faster and expected to see tremendous growth over next few years. The E-commerce industry has experienced unprecedented growth with its total revenue increasing over 60 times between 2010 and 2015. Even though there are only under-10 million internet users who actually buy online in India, there are about 150 million internet users or around 75 million households that are 'ready' for E-commerce. For a developing country such as India, one of the most important benefits of E-Commerce is its potential to help our young generation in earning a living. As the base of Indian e- commerce grows, high margin businesses will generate the steadiest returns for investors. E-Commerce, consisting of marketing and other business processes conducted over the computer-mediated networks is changing the way organizations in many industries function. It leads to the mechanization of some job functions and replaces others with self service operations, raising output per worker and inhibiting employment requirements in some occupations. The introduction and Implementation of new technologies has posed important challenges for the commercial workers worldwide. E-commerce has also spurred employment in industries producing software, and systems used by E-commerce and other occupations associated with websites and networks. The youth especially in the area of engineering and technology are benefiting from this. Young graduates today prefer e-commerce sector and even aspire to become first-generation successful entrepreneurs by investing in the sector. Index Terms- E-Commerce, employment, entrepreneurship, youth population I. INTRODUCTION lectronic commerce, or Ecommerce, which has been around the globe since mid-90s, means business trading through the Internet. Recently, Ecommerce is getting more and more attention from entrepreneur and consumers, both local and international. One of the main reasons is due to the highly successful operations of some well-known names on the Internet, such as eBay, Yahoo, Amazon and Flipkart. The sales revenue these companies shown in their annual reports are without doubt, one of the biggest factors why Ecommerce is important in the commercial market nowadays. From the business point of view, Ecommerce provides better connectivity for its potential consumers as their respective website can be accessed virtually from anywhere through Internet. In the near future ecommerce will certainly continue to mature in the global market and eventually, it will become an essential business plan for a company in order to survive and stay competitive in the ever changing market. Ecommerce proved its importance based on the fact time is money. Commercially, time plays an important role to both the business and consumers. From the business perspective, with less time spent during each transaction, more transaction can be achieved on the same day. As for the consumer, they will save up more time during their transaction. Because of this, Ecommerce steps in and replaced the traditional commerce method where a single transaction can cost both parties a lot of valuable time. With just a few clicks in minutes, a transaction or an order can be placed and completed via the internet with ease. For instance, a banking transaction can be completed through the Internet within a few minutes compared to the traditional banking method which may take up to hours. This fact obviously proves that Ecommerce is beneficial to both business and consumer wise as payment and documentations can be completed with greater efficiency. Almost 57 per cent of E-commerce sales come from small towns, while the eight metros account for the remainder. According to IAMAI and IMRB International current E- Commerce market in India is around INR 81,525 crore in 2014 out of which travel Industry comprises almost 61%. Trailing sector has a share of 41% of the total revenue, closely followed by Apparels, Footwear and personal items, in total, having 20% share. The rapid increase in the use of smart phones and internet services has earned India a place among top 20 developing countries as stated by Global Retail Development Index (GRDI). The first Indian E-Commerce site Fabmart.com (now known as IndiaPlaza) was founded by Mr. K. Vaitheeswaran in 1999. With E-Commerce flourishing on one side, Social Media in India has also rooted itself very well. Sites like Facebook, Twitter, Google+, Pinterest, etc are now the part of everyone daily routine. Some of the most popular items imported by Indians include pharmaceutical products, branded and unbranded apparel, accessories, and electronic goods like mobile, smart phone, laptops, iPod etc. Payments through online banking, PayPal, Paytm, PayUmoney and mobile banking are affectively contributing to the growth of E-Commerce. Availability of e- books, songs, games and films are also accelerating the growth of E-Commerce. E