https://doi.org/10.1177/10925872211067833
Journal of Interpretation Research
2021, Vol. 26(2) 47–48
© 2021 SAGE Publications
Article reuse guidelines:
sagepub.com/journals-permissions
DOI: 10.1177/10925872211067833
journals.sagepub.com/home/jix
Editorial
Journal of Interpretation
Research: Research Is
Necessary to Underpin the
Field in Evidence
Robert B. Powell and Marc J. Stern
1
Over the years practitioners have asked us: why is research necessary for the field? As
the Journal of Interpretation Research reaches its 25th year, we thought it was fitting
to answer this question.
The practice of interpretation is grounded in the seminal works of Mills (1920) and
Tilden (1957), which laid out the vision, mission, and principles for the fledgling field
and profession. The art of interpretation and these principles for practice were largely
developed from their many years of practice and observation. Over the ensuing
decades, the philosophy and principles underlying the profession of interpretation
were largely followed based on faith and anecdotal observation by practitioners. In
other words, practitioners largely based the practice of interpretation on their judge-
ment regarding the audiences’ enjoyment of their interpretive efforts. As a practitioner,
you may ask, what is wrong with that? It is true that one of the key outcomes of inter-
pretation is “enjoyment,” or that a program holds an individual’s attention in non-
captive settings (where the audience can simply walk away). However, if the profession
of interpretation is to be based on more than anecdote and accomplish more than mere
“enjoyment” (or persistence), research is needed to provide evidence to examine other
outcomes, improve practice, support informed decision-making, adapt to changing
audiences and social conditions, and justify investments in programming.
In its 25th year, the Journal of Interpretation Research stands on the shoulders of
the great work of Mills and Tilden, but also dozens of more recent researchers that
have advanced our field (we refrain from naming names for fear of leaving anyone
out). We are now at another crossroads as interpretation is redefined for a new genera-
tion. As the field seeks to “facilitate meaningful, relevant, and inclusive experiences
that deepen understanding, broaden perspectives, and inspire engagement with the
world around us” (NAI, 2021), research is increasingly important to ensure we meet
our mission.
1
Department of Forestry and Environmental Conservation, Virginia Tech, Blacksburg, VA, USA
Corresponding Author:
Robert B. Powell, Department of Parks, Recreation, and Tourism Management College of Behavioral,
Social, and Health Sciences Clemson University Clemson SC, USA.
Email: rbp@clemson.edu
1067833JIX XX X 10.1177/10925872211067833Journal of Interpretation ResearchPowell and Stern
research-article 2021