International Journal of Innovation in Teaching and Learning (IJITL) Volume VIII- Issue I (June 2022) 53 Effectiveness of Information and Communication Technology (ICT) Integrated Teaching and Learning in Primary Schools Muhammad Roshan 1 , Mushtaq Ahmed 2 , Sher Bano 3 , Nasreen Hussain 4 Abstract The aim of this study was to explore the effectiveness of Information and Communication Technology (ICT) integrated teaching and learning at primary level in Public Private Partnership (PPP) schools. The study also investigated how ICT is integrated for teaching and learning at primary level in PPP schools. The study was qualitative in design and employed phenomenological approach. Data for the study were collected through semi structured interviews, lesson observations and Focus Group Discussions (FGDs). The study participants were 15 teachers and 5 head teachers. The study indicated that the schools used Smart LED TVs and Tablet PCs with interactive e-learning application and story-based animated content of Science, English and Mathematics for teaching and learning in classroom. The findings of the study showed that ICT integration improved students‟ academic achievements, increased their interest in learning and also increased students‟ attendance and enrolment. The findings of the study also presented that ICT integration shifted teachers‟ teaching practices from teacher centered to student centered, increased their interest in teaching and made teaching easier for them. The findings of the study may be helpful for different stakeholders working to improve the quality of education in the context of underprivileged areas especially PPP organizations, schools and teachers. Keywords: Teaching and Learning, ICT Integration, Primary Schools, Technology Effectiveness, Public Private Partnership 1. Introduction Information and Communication Technology (ICT) are the technological tools which are used for creating, storing, analyzing and sharing information (Alkamel, 2018). ICT integration is not a curriculum or computer skill, but a teaching method and process which are beyond provision of technological devices 1 EMO Officer at Public Private Partnership Node, Email: roshanbozdar87@gmail.com 2 Directorate of Curriculum, Assessment and Research, Jamshoro Sindh Email: azmiansari@hotmail.com 3 Assistant Professor, Department of Education, Institute of Business Management, Karachi Email: kakashehrbano1968@gmail.com 4 Professor, Department of Education, Institute of Business Management, Karachi Email: nasreen.hussain@iobm.edu.pk