Urban Assemblage : The City as Architecture, Media, AI and Big Data AMPS | University of Hertfordshire FROM SIMPLICITY TO CHAOS: TOWARDS AN ULTRADISCIPLINARY STANCE FOR DESIGNING ORGANIZATIONAL BUILDINGS Authors: GIUSEPPE LEONI, ILARIA VERGINE, BEATRICE GALIMBERTI, CARLO GALIMBERTI Affiliation: e:lab AND UNIVERSITÀ CATTOLICA DEL SACRO CUORE DI MILANO, ITALY. UNIVERSITÀ CATTOLICA DEL SACRO CUORE DI MILANO, ITALY. POLITECNICO DI MILANO, ITALY. UNIVERSITÀ CATTOLICA DEL SACRO CUORE DI MILANO, ITALY. INTRODUCTION The development of technology opens up new possibilities for designing and constructing buildings that are increasingly phygital. 1 Phygital is a neologism that indicates the fusion of physical and digital dimensions; in other words, it is the concretized encounter of “bits and atoms” 2 . Phygital means that physical and digital elements coexist and are respectively augmented by digital interfaces and by a sort of physicality. In general, phygital is phenomenologically recognizable when the following three characteristics permeate an environment (e.g., a building): “context awareness, embeddedness, and natural interaction” 3 . In practice, the three phygital characteristics are respectively observable when the building is enabled to: capture people while they inhabit the place, automate processes and decrease the amount of people mediation required, and make human-machine interaction natural and multimodal 4 . Figure 1. Three characteristics of phygital buildings. Elaboration by the authors