World Applied Sciences Journal 18 (8): 1163-1171, 2012
ISSN 1818-4952
© IDOSI Publications, 2012
DOI: 10.5829/idosi.wasj.2012.18.08.1177
Corresponding Author: Mohammad Amin Nayebi, Management Research & Productivity Center,
Islamic Azad University, Qazvin, Iran.
1163
Application of VIKOR-BSC Model in Development of Organizational Entrepreneurship
Mohammad Amin Nayebi, Mohammad Javad Mosadegh, and Alireza Mahdavi Rad
1 2 3
Management Research and Productivity Center, Islamic Azad University, Qazvin, Iran
1
Department of Industrial Management, Qazvin Branch, Islamic Azad University, Qazvin, Iran
2
Management Research and Productivity Center, Islamic Azad University, Qazvin, Iran
3
Abstract: Entrepreneurship is an important factor in development of countries. One of the main approaches of
entrepreneurship is entrepreneurship in organization that results in competitive advantages, innovation and
leadership for organizations. On the other hand nowadays the strategic management including planning and
appraising play a major role in organizations. In the present article, we used VIKOR technique which is one the
methods of multiple attribute decision making for ranking the indices of organizational entrepreneurship
development based on BSC factors which is one the most critical tools for strategic appraisal in organization.
The case study of the research is Qazvin Islamic Azad University in Iran.
Key words: Organizational Entrepreneurship Balanced Scorecard (BSC) Multiple Attribute Decision
Making VIKOR
INTRODUCTION technique for evaluation of operation, this gradually
Current world of business is a dynamic space in companies. In this way, companies went beyond the initial
which the rate of change and development is high. Those goals of Kaplan and Norton (1992). Many companies,
organizations that can change themselves based on such as Rico and Takara Shoes, found out that BSC can
current changes while having suitable flexibility can also specify the reasons of unfavorable operation and
continue to live in such space. Based on existing theories insufficiencies of existing system by analyzing exact
in management, one of the roles of managers is details among goals, operation assessment and actual
entrepreneurship that nowadays is of great importance. results; and therefore they used BSC as a strategic
Entrepreneurship is an important subject that many of the management system. Harvard Business Review magazine
developed and developing countries have and will have chose BSC as one of the 75 ideas that have the most
taken into consideration seriously. Meanwhile, one of the effect in the twentieth century [4]. In addition, concerning
main branches of entrepreneurship is entrepreneurship in articles and documents referred to in each strategic
organization that doubtlessly has a remarkable share in conversion to “BSC” during three years, the well-known
the success and elevation of organizations [1]. Nowadays book of “Kaplan” has the most references [5]. On the
many companies understand the need of corporate other hand, decision-making is one of the important
entrepreneurship [2]. Corporate entrepreneurship is a functions of managers. This is so important that some
series of activities that make benefiting from innovative persons consider management as decision-making. With
competitive advantages possible and is an approach to a view to this fact that no decision is taken in actual space
institutionalize innovation in organizations [3]. Nowadays, based on one criterion, the application of a multi-criteria
the application of a strategic approach in management of decision-making approach to the issues, especially in an
organizations, whether in planning or in appraising, has organization, is of great importance. Identification of the
been taken into consideration. Balance Scorecard (BSC) best option for decision-making administrators without a
is one of the strategic management tools that has been systematic framework in connection with the issue of
used considerably in the past few years. Although BSC several working indices is quite difficult [6]. Considering
has been initially introduced to organizations as a the necessity of development of organizational
changed to a strategic management system for many