INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH VOLUME 9, ISSUE 02, FEBRUARY 2020 ISSN 2277-8616 1993 IJSTR©2020 www.ijstr.org Development Strategy For Sustainable Farming Of Purple Sweet Potatoes In West Muna Regency Indonesia Ilma Sarimustaqiyma Rianse, Wa Kuasa Baka, Pertiwi Syarni, Fahria Nadiryati Sadimantara Abstract: The aims of this study was to determine the strategy to develop sustainable farming of purple sweet potato commodity in Wulanga Jaya Village, West Muna Regency. The samples were determined by purposively with 30 samples, comprising 17 farmers, 6 traders, and 7 stakeholders that were related to the development of sweet potato. To analysis the data, it used SWOT analysis. The results of this study indicate that the strategy of developing sustainable farming in the purple sweet potato commodity is in region I (aggressive strategy). The situation in a region-I (first) is very beneficial for sweet potato farming. The strategy that must be applied is to support growth-oriented strategy. This strategy tends to focus on SO (Strength-Opportunities). In other words, it utilizes strengths to take advantage of existing opportunities. Keywords : Strategy, SWOT, Purple Sweet Potatoes, Sustainable Farming. ——————————  —————————— 1. INTRODUCTION Improving food security is one of the main objectives of agricultural development in Indonesia. There have been many ways taken to achieve that goal. Moreover, agriculture sectors should not only be able to fulfill the growing food necessities for all of the population, but also to increase the income and welfare of farmers. Food diversification is one of the ways to fulfill people’s needs for food. Tuber commodities can be the main solution for food sovereignty. Tubers have high productivity, nutritional content and high demand in addition to making it a major food commodity besides rice. This is in line with one of the focus of agricultural commodity development policies in 2015-2019, namely the development of local staples: sago, corn, tubers (cassava, sweet potatoes) [1] Sweet potato is one type of tuber commodity that has an increasing demand from year to year. This is reflected in the high amount of sweet potato consumption. In 2014, the total consumption of purple sweet potato by households amounted to 657,430 tons which then increased in 2015 to 870,394 tons [1]. Purple sweet potato is substitute food for rice in West Muna Regency [2]. This commodity has no interference with pests and diseases in West Muna. The productivity of sweet potato according to the farmers is quite good. However, it is still relatively low or around 5.04 tons per ha or just under the level of sweet potato productivity in Southeast Sulawesi province which was approximately 10.1 tons per ha [3]. The price of sweet potato in Muna reaches about Rp. 3,472 per kg. Cultivating purple sweet potato in Wulanga Jaya Village is very easy and does not require special treatment. Purple sweet potato takes only about 3 months and 15 days to be available harvested. During vegetative growth, purple sweet Sustainable farming methods aim not only at producing food, but also protecting the water supply, maintaining valuable seeds, preserving biodiversity, and nourishing a land. By applying sustainable methods for food crops, farmers and planters, farmers can plant on narrow land without chemical fertilizers and pesticides. Therefore, it is necessary to have a strategy for sustainable farming development in the purple sweet potato commodity in Wulanga Jaya Village, West Muna Regency. 2 MATERIAL AND METHODS The location of the study was conducted in the village of Wulanga Jaya. The location of the study was determined purposively, considering that the village is one of the central areas of sweet potato. The total sample comprises 30 people, consisting of 17 farmers, 6 traders, and 7 stakeholders related to the development of purple sweet potato. 2.1 Data Analysis The data analysis method used in this study is the SWOT analysis. SWOT analysis is the systematic identification of various factors analysis to formulate a company's strategy. This analysis is to maximize the strengths and opportunities, but simultaneously minimize weaknesses and threats. The decision-making process is always related to the development of the company's mission, goals, strategies, and policies. Thus, the planner must observe the strengths, weaknesses, opportunities, and threats [2] The SWOT analysis method is considered as the most basic analysis method. It looks at a problem from four different sides. The results of the analysis usually recommend object research to maintain strengths and increase benefit of the opportunities, while reducing deficiencies and avoiding threats. If used correctly, a SWOT analysis will help us see forgotten and visible factors. According to [3], SWOT analysis is divided into four fundamental components namely: S = Strengths, a strength of the current organization or program. W = Weaknesses, a weakness of the current organization or program. O = Opportunities, an opportunity outside the organization. T = Threats, both external and internal threats of an organization. ————————————————  Ilma Sarimustaqiyma Rianse, Pertiwi Syarni, Fahria Nadiryati Sadimantara: Faculty of Agriculture, Universitas Halu Oleo, Kampus Hijau Bumi Tridharma Anduonohu, Kendari 93232. INDONESIA. E-mail: ilma.rianse@gmail.com  Wa Kuasa Baka: Faculty of Culture Science, Universitas Halu Oleo, Kampus Hijau Bumi Tridharma Anduonohu, Kendari 93232. INDONESIA. E-mail: wakuasabaka@uho.ac.id potatoes do not need fertilizer pesticides/fungicides. However, some farmers apply herbicides to control weeds around the plant. This is, actually, un-recommended because the farmers had better pull out the weeds manually as a model of natural farming.