1 CONCEPTUALISING CONSUMER ECONOMIC NATIONALISTIC TENDENCIES: SCALE DEVELOPMENT AND VALIDATION Isaac Cheah, Curtin University Ian Phau, Curtin University ABSTRACT Economic nationalism has been identified as a critical component of nationalistic sentiment, influencing cognitions, attitudes, evaluation and purchase intentions. While a distinction is made between economic nationalism and other measures of national and international orientation (i.e. consumer ethnocentrism), previous empirical studies explore the concept in a ‘unified’ form. This study bridges this gap by developing a scale specifically tailored to measure consumer economic nationalistic tendencies. Scale generation, purification, validation and confirmation are achieved through four studies. Keywords: economic nationalism, nationalistic, sentiment, ownership, scale development