Full Terms & Conditions of access and use can be found at http://www.tandfonline.com/action/journalInformation?journalCode=rjsm20 Journal of Strategic Marketing ISSN: 0965-254X (Print) 1466-4488 (Online) Journal homepage: http://www.tandfonline.com/loi/rjsm20 The internal competitor: buyer motives and marketing strategies Niels Peter Mols To cite this article: Niels Peter Mols (2018): The internal competitor: buyer motives and marketing strategies, Journal of Strategic Marketing, DOI: 10.1080/0965254X.2018.1430053 To link to this article: https://doi.org/10.1080/0965254X.2018.1430053 Published online: 25 Jan 2018. Submit your article to this journal Article views: 28 View related articles View Crossmark data