Full Terms & Conditions of access and use can be found at http://www.tandfonline.com/action/journalInformation?journalCode=whmq20 Health Marketing Quarterly ISSN: 0735-9683 (Print) 1545-0864 (Online) Journal homepage: http://www.tandfonline.com/loi/whmq20 “The problem is people don’t know how to talk to you:” How Medicaid recipients understand and use health plan report cards and instruction sheets J. Robyn Goodman, Lisa L. Duke, Ryan P. Theis & Elizabeth A. Shenkman To cite this article: J. Robyn Goodman, Lisa L. Duke, Ryan P. Theis & Elizabeth A. Shenkman (2018): “The problem is people don’t know how to talk to you:” How Medicaid recipients understand and use health plan report cards and instruction sheets, Health Marketing Quarterly, DOI: 10.1080/07359683.2018.1514736 To link to this article: https://doi.org/10.1080/07359683.2018.1514736 Published online: 27 Dec 2018. Submit your article to this journal Article views: 2 View Crossmark data