ISSN 2039-2117 (online)
ISSN 2039-9340 (print)
Mediterranean Journal of
Social Sciences
Vol 8 No 1
January 2017
123
Research Article
© 2017 Mursalim et.al.
This is an open access article licensed under the Creative Commons
Attribution-NonCommercial-NoDerivs License
(http://creativecommons.org/licenses/by-nc-nd/3.0/).
Customer Satisfaction, Efficiency, and Capital Structure as Determinants of
Performance Transportation Companies in Indonesia
Mursalim
Faculty of Economic and Business, Hasanuddin University, Indonesia
Jalan Perintis Kemerdekaan KM. 10, Makassar 90245
Abdullah Sanusi
Faculty of Economic and Business, Hasanuddin University, Indonesia
Jalan Perintis Kemerdekaan KM. 10, Makassar 90245
Hendragunawan S. Thayf
Faculty of Economic and Business, Hasanuddin University, Indonesia
Jalan Perintis Kemerdekaan KM. 10, Makassar 90245
Nur Alamzah
Faculty of Economic and Business, Hasanuddin University, Indonesia
Jalan Perintis Kemerdekaan KM. 10, Makassar 90245
Doi:10.5901/mjss.2017.v8n1p123
Abstract
This study aimed to describe the influence of customer satisfaction, efficiency and optimal capital structure to the increase of
the performance of transportation companies in Indonesia. The study was designed in the relationship between variables. The
data used is secondary data obtained from the Indonesian Capital Market Directory (ICMD) and the website of 22 companies
that were used as samples for 3 years. Data were analyzed using descriptive and inferential statistics analysis to test the
hypothesis. The result showed that the efficiency affected customer satisfaction and was reflected in the sales growth of the
company. However, it did not have an impact on the level of capital structure as reflected in DER and the performance which
reflected in ROA. We also found that there was an indirect effect on the efficiency of the capital structure and performance
through customer satisfaction. We also found that there is a significant indirect influence on the efficiency and the performance
through customer satisfaction and capital structure. Customer satisfaction capital affects the structure. When customer
satisfaction is high, which is reflected in higher sales growth aspect, it will have an impact on the high capital structure, which is
reflected in DER. The result shows that customer satisfaction has an effect on the performance. When customer satisfaction is
high, which is reflected in higher sales growth aspect, it will have an impact on the high performance, which is reflected in
aspects of ROA. The result also indicates that capital structure affects the performance. When a capital structure is high, which
is reflected by the high DER aspects, it will impact on the high performance, which is reflected on aspects of ROA.
Keywords: customer satisfaction, efficiency, capital structure, performance
Introduction 1.
The intention of the Indonesian government to put the transport sector as a driving force of development by reducing
regional disparities remains to be difficult to realize (Wenyra, 2012). The low performance of the transport sector due to
the limited financial support from the banking and non-bank financial institutions. Support for financial institutions as a
source of capital or capital structure for the transport sector is expected to boost the performance of transportation