International Journal of Academic Research in Business and Social Sciences Vol. 1 1 , No. 8, 2021, E-ISSN: 2222-6990 © 2021 HRMARS 1767 Full Terms & Conditions of access and use can be found at http://hrmars.com/index.php/pages/detail/publication-ethics Factors Affecting Purchase Intention of Green Products among Households in Sarawak Jocelyn Goh Swee Kee, Nur-Nadhira Baharuddin & Rossazana Ab-Rahim To Link this Article: http://dx.doi.org/10.6007/IJARBSS/v11-i8/10892 DOI:10.6007/IJARBSS/v11-i8/10892 Received: 12 June 2021, Revised: 16 July 2021, Accepted: 04 August 2021 Published Online: 27 August 2021 In-Text Citation: (Kee et al., 2021) To Cite this Article: Kee, J. G. S., Baharuddin, N.-N., & Ab-Rahim, R. (2021). Factors Affecting Purchase Intention of Green Products among Households in Sarawak. International Journal of Academic Research in Business and Social Sciences, 11(8), 1767–1779. Copyright: © 2021 The Author(s) Published by Human Resource Management Academic Research Society (www.hrmars.com) This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode Vol. 11, No. 8, 2021, Pg. 1767 - 1779 http://hrmars.com/index.php/pages/detail/IJARBSS JOURNAL HOMEPAGE