Copyright @ IFAC Automated Systems Based on Human Skill,
Aachen, Germany, 2000
TOWARDS ORGANIZATIONAL CONTROL OF NETWORK
ENTERPRISE
Diane Poulin(1), Lucien Vincent(2), Patrick Burlat(2)
(1) Universite Laval/ CENTOR, Quebec, Canada.
(2) Ecole des Mines de Saint EtiennelSIMMO, France.
Abstract: We are interested here in the « network of firms », i.e. in industrial structures
linked with horizontal agreements (unlike the « fmn network» managed by a
mainspring firm). According to our studies, co-ordination is an accurate problem for
SME'S networks, where each partner preserves its independence and runs its own
decision-making processes among the network. For that reason, SME'S networks needs
co-ordination tools to unable organizational control of relations. We understand here
"organizational control" as any form of influence (direct or indirect) that direct actors'
behaviour inside the network. Copyright © 2000 IFAC.
Keywords: Networks, Control, Value added chain, Evaluation, Benchmarking, Activity
based costing, Modelling.
1. INTRODUCTION
For several years, while reorganizing their internal
activities, firms have launched vertical disintegration
strategies in order to go beyond the single objective
of reactivity, and to base their competitiveness on
their processes of innovation. In this context of deep
transformation of the relations between firms, a new
organizational form emerged : the network.
We are interested here in the «network of firms »,
i.e. in industrial structures linked with horizontal
agreements (unlike the « fIrm network» managed by
a'mainspring fInn).
Inside networks, co-ordinations of actIVItIes are
required. But this co-ordination is not carried out
through a hierarchical organization (as in the fmn) or
through price mechanism (as on the market), but
through co-operation and interaction between firms
within the network.
According to our studies, co-ordination is an accurate
problem for business networks of SMEs where each
partner preserves its independence and runs its own
decision-making processes among the network.
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2. OPPORTUNISM
Opportunism is described by Williamson as a
"realistic" picture of individual behaviour in
economic relations. Inside a network, it means that a
partner could act so as to satisfy its own interest,
even if this action is harmful for the other partners. In
that way, opportunism also includes guile or trickery.
Different kinds of opportunism may appear among
business networks of SMEs :
• Only apparent co-operation (limited effort,
lower quality goods, service below standard,
... ),
• Catch of an excessive share of joint profits
(overvalued switching costs, overvaluation of
the added value brought),
• Excessive exploitation of a joint resource, or
personal appropriation of the resources
created in common or by others.
The two first kinds are referred to in economic
literature as "moral hazard". The third one is referred
to as a "hold up". In addition, aggravating factors
such as uncertainty, asymmetry of information,
limited rationality and dependence (in the way of
assets specifIcity) often exist within networks.