An Empirical Study of the Social e-Commerce on Facebook Group Buying Services Model in Taiwan Shih-Wei Hsu 1 , Chien-Chih Wang 2* , Hsin-Ling Hsieh 2 , Fang Qing 1 1 School of Information Management, Wuhan University, China. 2 Industrial Engineering and Management Ming Chi University of Technology, Taiwan. * Corresponding author. Tel.: +886-2-29089899; email: ieccwang@mail.mcut.edu.tw Manuscript submitted October 8, 2017; accepted November 26, 2017. Abstract: Most social media e-commerce platforms lack systematic logistics, financial flows, and information flows in Taiwan. This study explored the economy of closed social media fan groups, which represent a type of customer-to-customer (C2C) model. By the analysis of the current situation, we propose a three-step process that sets up the integration models for 1) the channel and stock, 2) supplier orders, and 3) consumers. The compare As-Is and To-Be logistics on the one hand and cash flows and information flows on the other, and offer corresponding plans and suggestions. The study also develops a preliminary version of the web and app for members of the community to buy the platform for testing and result validation. Key words: Cash flow, logistics, social ecommerce, taxation, test platform. 1. Introduction Online shopping is already standard behavior for many people. From personal website shopping to group shopping, they gradually transform community media into export community platforms such as Facebook and LINE. This type of shopping is called e-community business. In 2010, Mark Zuckerberg, founder of Facebook, the world’s largest community website, predicted the next burst of growth in the e-commerce market to be in community business. E-commerce is more popular than ever, and people like using community sites such as Facebook, WeChat, and LINE [1], [2]. According to MIC data, 96.2% of Taiwan’s users usually use community sites, with Facebook being the most popular. Facebook users constitute 95.8% of Taiwan’s population [3]. Most sellers within community media do not use a professional e-community platform, instead choosing communities such as Facebook and LINE. Therefore, the cash flow and logistics are inadequate for community platforms. If there is a system that can contain the pricing of goods, wholesalers’ price, and price, among other things, the information flow between sellers and wholesalers would be clear. It would also be more convenient for the customer to make reservations. Regarding logistics, the customer chooses the delivery method, and the logistics contractor uses the system to track and confirm delivery. The reduces manual processing time and costs. “Mina Baby Mommy Buy Store” is a community on Facebook. Through understanding the origin of this community and its business model, sales practices, commodity logistics model, and the current difficulties, one could alleviate the problem and plan an e-commerce business model. Community businesses will mature in the future [4], [5]; however, the current logistics, cash flow, International Journal of e-Education, e-Business, e-Management and e-Learning 130 Volume 8, Number 3, September 2018 doi: 10.17706/ijeeee.2018.8.3.130-138