Copyright © 2018 Authors. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. International Journal of Engineering & Technology, 7 (2.29) (2018) 73-78 International Journal of Engineering & Technology Website: www.sciencepubco.com/index.php/IJET Research paper Development of research continuous usage intention of e-commerce. A systematic review of literature from 2009 to 2015 Ahmad Ali Harasis 1 , Muhamamd Imran Qureshi 2* , Amran Rasli 3 1 Faculty of Business, Business Management Department, Middle East University, Jordan 2 Malaysian Institute of Industrial Technology, Universiti Kuala Lumpur, Malaysia. 3 Faculty of Management, Universiti Teknologi Malaysia *Corresponding author E-mail: muhammadimranq@unikl.edu.my Abstract This paper systematically reviews the literature on the continuous usage intentions from 2009 to 2015. From the review of literature on continuance usage intentions, some models have been put forward to explain the continuity of the e-Commerce. However, each model is extensively different from one another. Over the years, a considerable development in the literature of Continuous intentions. However, there is still a necessity to present a more comprehensive and integrative model for the continuance usage intention of e-commerce users than the models in existence at the moment. The Expectation Confirmation Model (ECM) has been widely accepted in general. In addi- tion, many researchers stated that ECM model can be employed to look into e-commerce better than other existing models and theories. Keywords: Expectation Confirmation Model (ECM); Systematic literature review; continuance usage intention; e-commerce 1. Introduction Over the past few years, the growth of information technology has become the main factor for many organisations to take advantage on the most advanced technology and the latest innovation to at- tain competitive advantage. Most advanced technology is widely used to solve their organisational problems and to accelerate eco- nomic growth (Abubakar and Tasmin, 2012; Abu Shanab et al., 2010). The most important outcome of information technology is the Internet, which has proven to be the most significant product of the century (Mitchell et al., 2011). The Internet has been used on a large scale particularly in many industries for financial trans- action, electronic payment, e-commerce service, and other bank- ing activities to benefit the customers (Lee, 2009; Mitchell et al., 2011). Nevertheless, some people are still reluctant to continue using online comenrece (Yaghoubi, 2010) and typically refuse to use technology. Just like other banks in this world, Jordanian banks are also facing similar challenge. The present study re- viewed the literature on e-commerce continuance usage. 2. Review of Literature on Continuance Us- age Recently, huge amount of research has been conducted to identify the determinants of the continuance usage intentions of the cus- tomers in the context of online banking services. This is due to the dynamic nature of e-commerce that provide benefits to both cus- tomers and service providers with ease of use. Recent develop- ments in IT led EC/IS and marketing scholars to continue studying determinants of e-commerce continuance usage. Some studies continued to study determinants of initial adoption of e-commerce, while more recent studies addressed the determinants of continu- ance usage of e-commerce (e.g., Chung and Kwon, 2009; Yu and Fang, 2009; Kang et al., 2012; Laforet and Li, 2005; Gu et al., 2009; Shen et al., 2010). Existing studies on continuance usage of e-commerce are analytically reviewed in Table 1. Table 1: theories on Continuous usage intentions Author(s) Theoretical Underpinning Al-Maghrabi and Dennis (2010) ECM, and TAM Liao et al. (2009) TAM, ECM, and the Cognitive Model (COG) Mouakket (2013) ECM Stone and Baker- Eveleth (2013) ECM and TAM Liang and Yeh (2011) Theory of reasoned action (TRA) and technol- ogy acceptance model (TAM) Shiau and Chau (2011) ECT and TAM Pahlevani (2015) ECM, DTPB Cheng (2014) ECM, Flow theory, and Updated DeLone and McLean IS success model Lin (2011) Innovation diffusion theory and knowledge- based trust Adapa (2011) Integrated technology model of consumer adoption and diffusion of innovations model Al-Maghrabi and Dennis (2011) ECM, and TAM Al-Maghrabi et al. (2011) ECM, and TAM Maduku (2013) TAM Bataineh et al. (2015) ECT, TAM, TPB, IDT and UTAUT Doong and Lai (2008) Expectation disconfirmation theory (EDT) Lankton et al. (2010) ECM Mohamed et al. (2014) TAM and ECT Li and Liu (2014) IS Continuance Model by Bhattacherjee Chong (2013) ECM and TAM Kang and Lee (2015) Social cognitive theory (SCT) and IS continu- ance literature