available at http://ejournal.unp.ac.id/index.php/humanus/index
Published by Pusat Kajian Humaniora (Center for Humanities Studies)
FBS Universitas Negeri Padang, Indonesia
PRINTED ISSN 1410-8062
ONLINE ISSN 2928-3936
Vol. 19 No. 2, 2020
Page 254-266
© Universitas Negeri Padang
254
Elements of Multimodality in Cartoon through Linguistic Mode and
Visual Mode
Elemen Multimodalitas dalam Karya Kartun melalui Moda Linguistik
dan Moda Visual
Nur Izzati binti Abdullah
1
, Anida binti Sarudin
2
*, Zulkifli Osman
3
, Husna Faredza
Mohamed
4
, Redzwan, Mazura Mastura Muhammad
5
, Marlini Idris
6
1,2,3,4
Jabatan Bahasa dan Kesusasteraan Melayu
Fakulti Bahasa dan Komunikasi, Universiti Pendidikan Sultan Idris
35900 Tg. Malim, Perak Darul Ridzuan
5
Jabatan Bahasa dan Kesusasteraan Inggeris
Fakulti Bahasa dan Komunikasi, Universiti Pendidikan Sultan Idris
35900 Tg. Malim, Perak Darul Ridzuan
6
Pusat Pengajian Bahasa Umum
Universiti Pendidikan Sultan Idris
35900 Tg. Malim, Perak Darul Ridzuan
*Corresponding Author: anida@fbk.upsi.edu.my
Submitted: 2020-06-30 Published: 2020-10-31
Accepted: 2020-10-31 DOI: 10.24036/humanus.v19i2.109103
Abstract
In cartoons, meanings and messages are generated either through two semiotic modes
that are verbal and visual or solely through visual modes. Interaction between language
and cartoon images is often regarded as a straightforward and easy-to-process way to
convey a message. This study aims to show that the meaning and cartoon messages are
not always easy to understand, therefore readers should observe the language and
visual information of each cartoon. This study is aimed at identifying the linguistic
modes and the visual modes in the cartoons to convey the meaning and the explicit
message or implied message. For this purpose, two theories are adopted; Systemic
Functional Linguistics Theory by Halliday (1994) to analyze linguistic modes and
multimodal approach by Kress and Van Leeuwen (1996, 2006) to analyze visual modes
or images in cartoons. The research data was obtained from Usik-Usik cartoon book
(Cynical Collection of the World of Education). The findings indicate that language text
is a linguistic modes that acts as an effective multimodal element and complement the
visual modes in the cartoon work. Furthermore, the findings of the study also show
that the role of linguistic modes is to provide the context in the cartoon work as
additional information so that the reader can understand the messages to be
communicated more clearly.
Keywords: linguistic mode, visual mode, Functional Systemic Linguistic Theory