Full Terms & Conditions of access and use can be found at http://www.tandfonline.com/action/journalInformation?journalCode=rina20 Download by: [University of Newcastle, Australia] Date: 17 April 2017, At: 21:24 International Journal of Advertising The Quarterly Review of Marketing Communications ISSN: 0265-0487 (Print) 1759-3948 (Online) Journal homepage: http://www.tandfonline.com/loi/rina20 On the cross-national generalisability and equivalence of advertising response scales developed in the USA Michael T. Ewing, Albert Caruana & George M. Zinkhan To cite this article: Michael T. Ewing, Albert Caruana & George M. Zinkhan (2002) On the cross- national generalisability and equivalence of advertising response scales developed in the USA, International Journal of Advertising, 21:3, 323-343, DOI: 10.1080/02650487.2002.11104935 To link to this article: http://dx.doi.org/10.1080/02650487.2002.11104935 Published online: 02 Mar 2015. Submit your article to this journal Article views: 17 View related articles Citing articles: 3 View citing articles