sustainability
Article
Teleworking as an Eco-Innovation for Sustainable Development:
Assessing Collective Perceptions during COVID-19
Francesca Loia
1,
* and Paola Adinolfi
2
Citation: Loia, F.; Adinolfi, P.
Teleworking as an Eco-Innovation for
Sustainable Development: Assessing
Collective Perceptions during
COVID-19. Sustainability 2021, 13,
4823. https://doi.org/
10.3390/su13094823
Academic Editors: Antonio
J. Verdu-Jover and Lirios Alos-Simo
Received: 10 March 2021
Accepted: 22 April 2021
Published: 25 April 2021
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4.0/).
1
Department of Economics, Management and Institutions, Federico II University of Naples, 80126 Naples, Italy
2
Department of Management & Innovation Systems, University of Salerno, 84084 Fisciano, Italy;
padinolfi@unisa.it
* Correspondence: francesca.loia@unina.it
Abstract: Due to the spread of COVID-19, new challenges and opportunities for business innovation
have emerged, including the way work is organized and designed. In particular, pandemic created
the conditions for the most extensive mass teleworking experiment in history. While there is a wide
literature on the effects of teleworking as a business innovation, mainly from an environmental
perspective, there are few studies investigating the public perceptions regarding teleworking and, in
particular, studies that draw from social media analyses. Based on these considerations, a big data
analysis has been carried out in order to frame the public perceptions about teleworking on Twitter.
The six-months sentiment analysis of about 11,000 tweets shows that the ecological value of telework
is not perceived by people; surprisingly, in a pandemic context of growing ecological concern, there is
no significant evidence of environmental awareness in relation to teleworking. However, the positive
and negative concepts which emerge in relation to teleworking and similar terms can be assimilated
to the benefits and pitfalls highlighted in the literature, which are related to economic or social
sustainability. This has important implications for practice in organizations employing teleworking,
which are highlighted in the conclusion, together with the limitations and future research avenues.
Keywords: teleworking; sustainable development; eco-innovation; COVID-19; sentiment analysis
1. Introduction
Due to the spread of COVID-19, new challenges and opportunities for business
innovation have emerged, including the way work is organized and designed. While in the
last ten years telework increased slowly because considered as an occasional work pattern,
during the pandemic, both organizations that were previously familiar with teleworking,
and organizations that have not experimented with teleworking before, were sending
their employees home, creating the conditions for the most extensive mass teleworking
experiment in history.
It is widely accepted that well-designed telework arrangements can support develop-
ment policies aimed at shifting from automobile dependency to sustainable travel and at
reducing electricity in the workplace [1–3]. This means that teleworking has some potential
to reduce energy consumption and associated emissions both in terms of reducing com-
muter travel and displacing office-related energy consumption. In light of this, teleworking
could be included among eco-innovations, defined as “innovations that consist of new or
modified processes, practices, systems and products which benefit the environment and so
contribute to environmental sustainability” [4].
As efficaciously observed by Alos-Simo, Verdu-Jover and Gomez-Gras [5] (p. 3), eco-
innovations can be considered as “‘win-win’ strategy, that benefits both the business and the
environment” [6], “a key tool for the organization’s long-term survival” [7], “an important
key to growth [8] that improves the firm’s reputation and market position” [9].
There is a wide literature that illustrates the effects of teleworking on the business and
the environment, as well as on the organizations’ survival and growth. There are indeed
Sustainability 2021, 13, 4823. https://doi.org/10.3390/su13094823 https://www.mdpi.com/journal/sustainability