American Journal of Management Science and Engineering 2017; 2(5): 150-155 http://www.sciencepublishinggroup.com/j/ajmse doi: 10.11648/j.ajmse.20170205.19 ISSN: 2575-193X (Print); ISSN: 2575-1379 (Online) Determination of Trip Attraction Rates of Shopping Centers in Uttara Area, Dhaka Md. Shamim Al Razib 1 , Faysal Ibna Rahman 2 1 Department of Civil Engineering, Rajshahi University of Engineering & Technology, Rajshahi, Bangladesh 2 Department of Civil and Environmental Engineering, University of Yamanashi, Kofu, Japan Email address: shamimrazib.ruet@gmail.com (Md. S. Al Razib), ovi_faysal@yahoo.com (F. I. Rahman) To cite this article: Md. Shamim Al Razib, Faysal Ibna Rahman. Determination of Trip Attraction Rates of Shopping Centers in Uttara Area, Dhaka. American Journal of Management Science and Engineering. Vol. 2, No. 5, 2017, pp. 150-155. doi: 10.11648/j.ajmse.20170205.19 Received: March 31, 2017; Accepted: April 19, 2017; Published: October 24, 2017 Abstract: Due to the high growth rate of urbanization in developing countries like Bangladesh leads to increase in vehicular traffic. Travel demand models are useful in managing the increased travel demand. So, Trip generation step is essential in planning of transportation facilities for Dhaka the capital of Bangladesh. In this study, the trip attraction rates of the shopping centers at Uttara Road, Uttara area of Dhaka are estimated by using trip rate analysis method. As part of this study, a total of six shopping centers are surveyed, for which the number of vehicles (car) and persons entering the shopping center during peak hour for every 15 minutes time interval are counted. The surveyed data deals with the relationship of trip attraction rates of the shopping center as a whole. Various physical features of the shopping centers are considered of this study, e.g total parking spaces, gross floor area, and the number of stores in the shopping center. This study will help for estimating the traffic volume of newly constructed shopping centers which has remarkable impact on the geometric design of roadways in the contiguous area. Keywords: Trip Attraction Rate, Shopping Center, Urbanization, Transportation Planning, Uttara Road 1. Introduction Rapid urbanization is now one of the major problems for developing countries. Due to the rapid growth of urbanization coupled with the increase in demand for transportation services makes the travel supply remained unmatched to travel demand. If the impact on a current road way increases people tends to take an alternate route to it far away from it. Road pattern and length changes accordingly to accessibility needs of people and desire to reach their dimension. These situations insisted more on managing travel demand rather than increasing infrastructure. [1-3] Travel demand models are useful in this regard. The first step of travel demand forecasting is the trip generation which includes trip production and trip attraction. Trip attraction aims at predicting the total number of trips attracted to each zone of the study area and trip production identifies the number of trips produced by the households in the trip analysis zone. Trip attraction is important to the traffic engineer and urban planner in considering the impact of new development such as office complex, shopping center and residential development. One of the most important factors for trip attraction is work trips. Commercial or shopping trips are main category after work trips. This study creates the comparative relation with the trip attraction rate of the shopping centers and the number of people coming to the shopping center per unit time. Though study of trip attraction is introduced very recent in Bangladesh but there are several studies have already done around the world. Uddin et al estimated the trip attraction rates of shopping centers at Dhanmondi Area in Dhaka City using trip rate analysis method instead of multiple regressions due to the small sample size. They related the trip attraction of the shopping center as a function of the physical features of the shopping center, e.g. total parking spaces, gross floor area, and the number of shops, employees in the shopping center [4]. Fillone and Tecson developed models using multiple regressions which showed that floor area was related to trip attraction. Thirty condominiums within Metro Manila were randomly selected and they conducted a questionnaire survey