Full Terms & Conditions of access and use can be found at http://www.tandfonline.com/action/journalInformation?journalCode=wbbm20 Journal of Business-to-Business Marketing ISSN: 1051-712X (Print) 1547-0628 (Online) Journal homepage: http://www.tandfonline.com/loi/wbbm20 Business marketing in France: can the case be made for “French exceptionalism” or is it just a slight variation? Houcine Akrout, Joseph Kaswengi & Pierre Valette-Florence To cite this article: Houcine Akrout, Joseph Kaswengi & Pierre Valette-Florence (2018): Business marketing in France: can the case be made for “French exceptionalism” or is it just a slight variation?, Journal of Business-to-Business Marketing, DOI: 10.1080/1051712X.2018.1488842 To link to this article: https://doi.org/10.1080/1051712X.2018.1488842 Published online: 10 Jul 2018. Submit your article to this journal View Crossmark data