Association for Information Systems AIS Electronic Library (AISeL) PACIS 2015 Proceedings Pacifc Asia Conference on Information Systems (PACIS) 2015 Understanding Personal Online Reputation Management: A Grounded Teory Study Shuzhe Yang Goethe University, shuzhe.yang@m-chair.de Follow this and additional works at: htp://aisel.aisnet.org/pacis2015 Tis material is brought to you by the Pacifc Asia Conference on Information Systems (PACIS) at AIS Electronic Library (AISeL). It has been accepted for inclusion in PACIS 2015 Proceedings by an authorized administrator of AIS Electronic Library (AISeL). For more information, please contact elibrary@aisnet.org. Recommended Citation Yang, Shuzhe, "Understanding Personal Online Reputation Management: A Grounded Teory Study" (2015). PACIS 2015 Proceedings. 66. htp://aisel.aisnet.org/pacis2015/66 brought to you by CORE View metadata, citation and similar papers at core.ac.uk provided by AIS Electronic Library (AISeL)