Proposal of a Systemic and Integrated Framework to Support New Product Development Design Ana Sofia Martins da Eira Dias - asdias@dem.isel.ipl.pt ISEL, Superior Institute of Engineering of Lisbon, 1959-007 Lisbon, Portugal António João Feliciano Pina da Costa Abreu - ajfa@dem.isel.ipl.pt ISEL, Superior Institute of Engineering of Lisbon, 1959-007 Lisbon, Portugal João Carlos de Oliveira Matias - matias@ubi.pt UBI, University of Beira inbterior, 6200-001 Covilhã, Portugal. João Carlos Quaresma Dias - quaresma.dias@mar.ist.utl.pt ISEL/CENTEC/IST, University of Lisbon, 1049-001 Lisbon, Portugal. Abstract New product development (NPD) is crucial for the existence of firms, as a source of competitive advantage and determinant factor of business success. Several factors, both operational and corporate or even strategic, contribute to the process of innovation that supports the NPD. The holistic assessment of all these factors, taken together, has not been subject of research leading to the proposal of an integrated and systemic framework. Thus, this paper aims to propose a comprehensive framework, which integrates the strategic, organizational and procedural levels, as well as the set of factors to take into account in NPD projects problems to be solved with innovative solutions. Based on literature review, a comprehensive and integrated conceptual framework is obtained through a deductive-inductive pathway. The framework was referred as “Systemic and Integrated Framework of NPD” - SIFNPD. Keywords Innovation, New product development, Framework, SIFNPD, Innovative solutions