Journal Pre-proof Dataset on the relationship between consumer satisfaction, brand attitude, brand preference and purchase intentions of dairy product: The case of the Laayoune-Sakia El Hamra region in Morocco Omar Boubker , Khadija Douayri PII: S2352-3409(20)31066-0 DOI: https://doi.org/10.1016/j.dib.2020.106172 Reference: DIB 106172 To appear in: Data in Brief Received date: 22 July 2020 Revised date: 9 August 2020 Accepted date: 10 August 2020 Please cite this article as: Omar Boubker , Khadija Douayri , Dataset on the relationship between consumer satisfaction, brand attitude, brand preference and purchase intentions of dairy prod- uct: The case of the Laayoune-Sakia El Hamra region in Morocco, Data in Brief (2020), doi: https://doi.org/10.1016/j.dib.2020.106172 This is a PDF ﬁle of an article that has undergone enhancements after acceptance, such as the addition of a cover page and metadata, and formatting for readability, but it is not yet the deﬁnitive version of record. This version will undergo additional copyediting, typesetting and review before it is published in its ﬁnal form, but we are providing this version to give early visibility of the article. Please note that, during the production process, errors may be discovered which could affect the content, and all legal disclaimers that apply to the journal pertain. © 2020 Published by Elsevier Inc. This is an open access article under the CC BY-NC-ND license. (http://creativecommons.org/licenses/by-nc-nd/4.0/)