IOSR Journal of Environmental Science, Toxicology and Food Technology (IOSR-JESTFT) e-ISSN: 2319-2402,p- ISSN: 2319-2399.Volume 10, Issue 7 Ver. I (July 2016), PP 50-55 www.iosrjournals.org DOI: 10.9790/2402-1007015055 www.iosrjournals.org 50 | Page The development of Tampusu agrotourism area in North Sulawesi, Indonesia Henny Johanna Kambey 1 ,M. Sasmito Djati 2 ,Bobby Polii 3 ,Luchman Hakim 2 1 Graduate Scholl for Environmental Science, Brawijaya University Jl. Veteran, Malang, East Java and Office of Agricultural and Animal Husbandry of North Sulawesi Province, Jl. Raya Manado Tanawangko, Komplek Pertanian, Kalasey 95041, Manado, North Sulawesi 2 Department of Biologi, Faculty of Mathematic and Natural Sciences, Brawijaya University, Jl. Veteran, Malang, East Java 3 Faculty of Agriculture, Sam Ratulangi University, Manado North Sulawesi Abstract: Agrotourism is an important approach for rural development and it is especially important in Tampusu area in Minahasa Regency, North Sulawesi. This study aims to determine the role of provincial and stakeholder in Tampusu agrotourism development, identifying attraction, amenity and accessibility aspects, and developing strategy for agrotourism development. Field survey was done in Tampusu area in Minahasa Regency through field survey to identify the role of government and stakeholders, especially in the perspectives of its socio-political aspects. A questionnaire was distributes to 315 respondents to assess the attraction, amenity and accessibility of Tampusu agrotourism area. Developing strategy for agrotourism was done through evaluation of internal and external factor. Data was analyzed using Quantitative Strategy Planning Matrix (QSPM) technique. Result of the research confirms that provincial and local governments need to improve their role and involvement in agrotourism development. Basically attraction, amenity and accessibly are available to support agrotourism development. Surrounding Tampusu Animal Husbandry Research Centre as a main attraction in agrotourism area, there are abundance natural and cultural resources for agrotourism development. Some important strategy for agrotourism development are drawn, namely (1) increasing community active participation and ability ability to manage their own business in agrotourism, (2) increasing capacity and preservation of local culture to enhance development, (3) strengthening the governmental role to build business relationship and ability to create market for agrotourism development, and (4) increasing facility to increase tourist satisfaction and protect environmental degradation. Keywords : rural development, conservation, cultural preservation, agrotourism strategy I. Introduction Recently tourism grows significantly in Indonesia. Statistics shows that international tourist arrivals increase significantly. In 2015, number of international tourist was recorded about10.406.759 tourist. The contribution of tourism sector in national earning has been reported significant. Tourism is an important sector to promote local development in many area in Indonesia. Tourism is expected play a major role in local economic development in remotes area in Indonesia. Recently, Indonesia government has implemented an ambitious programs to attract 20 million international tourist by 2020 [1] [2] [3] [4]. Tourism in rural area becomes more popular over the next half century. Tourism in rural area has been the subject of research in many countries, reflecting the potential role of tourism for rural economic development and resources conservation. In many countries, agro-tourism can be said as new agro-industry sectors developed by governments, NGO and local community. There are many report on the effect of agrotourism on the rural dwellers. Developing agrotourism has been reported to increase farmer income in developing countries. Most agrotourism practices were beneficial and contribute to local economic development [5] [6]. In Indonesia, agro-tourism was developed is part of the national program for rural economic development. There was visitation from the urban area to the rural area, leading to tourism grows in rural area. The main economical benefits arising from agrotourism includes a rage of economical activity generated by local people [7]. There are large variety of agrotourism product, reflecting potential rich of tourism resources in rural area. Rural as an ecosystems rich in term of biodiversity. Basically, the majority of rural people in developing countries use the field for crops cultivation. In other perspectives, however, farm lands are important resources in agrotourism development [6]. Agroecosystem can yield a number of tourism product, including farm trip and tour, agriculture education, indigenous culinary, and festivals. Agrotourism should be an integrated part of programs to introduce and increase rural community prosperity [8] [9].