International Journal of Management Science and Business Administration, vol. 6, issue 2, pp. 20-28, March 2020 20 International Journal of Management Science and Business Administration Volume 6, Issue 3, March 2020, Pages 20-28 DOI: 10.18775/ijmsba.1849-5664-5419.2014.63.1002 URL: http://dx.doi.org/10.18775/ijmsba.1849-5664-5419.2014.63.1002 Globotics Driven Digital Transformation: A Bright Future for Internships, Digital Marketing and E-Commerce Education 1 Suresh Sood, 2 Hugh Pattinson 1 University of Technology, Sydney, Australia 2 Western Sydney University, Australia Abstract: This paper introduces a new approach, Globotics (Baldwin 2019), with the main focus directed towards the lack of skills in digital marketing and e-commerce. Globotics is assumed to provide insights for the adoption of a pedagogy of experiential learning. Furthermore, the adoption of globotics (ibid) may potentially lead towards a brighter future for tertiary marketing education, as well as fulfil the diverse needs of Asia and Oceania regarding the acquisition of digital marketing talent. The author conducted in-depth interviews with academics and practitioners in order to gain insight into the overall context of marketing practice. Upon reviewing the data, informats have, recognizing its value, highlighted the differences between digital and its counter point – traditional marketing. We assumed that tracking the online search trends can help solidify and feedback some information where past search demands for digital marketing, social media marketing e-commerce marketing and social commerce. An online service using “globotics” (Baldwin 2019) provides a promising approach towards solving the problems of both digital marketing curriculum and scarce talent linking marketing educators and students with practitioners. Importantly, with globotics marketing students as interns have an opportunity to take on tasks well beyond previous undergrad and postgrad entry- level roles of the last century. Keywords: Digital Marketing, E-Commerce, Experiential, Globotics, Internship, Pedagogy, Social commerce, Social media marketing, Transformation 1. Introduction This paper aims to introduce a new approach Globotics (Baldwin 2019), steered towards addressing the lack of skills in digital marketing and e-commerce, while also providing suggestions for curriculum development and future design of marketing academic programs. Globotics (ibid) provides a framework for a potentially brighter future in the domain of marketing education, and it has proved promising in the task of addressing diverse digital marketing needs of Asia and Oceania. Globotics is driven by digital transformation built on the technologies of artificial intelligence and telepresence. This transformation combines (i) a network of actual remote marketing internships with (ii) digital marketing, social media, and e-commerce, thus creating a transdisciplinary subject embracing a cross border curriculum. 2. Methodology & Findings 2.1 Research Method The research approach was developed comprising in-depth interviews with marketing academics and pratictioners (Sood and Pattinson 2005; Denzin and Lincoln 1994). Additionaly, the author has conducted a content analysis regarding Australian tertiary marketing artefacts associated with university subjects. Course materials provided a context to assess the key area for this research. Google trends (Google 2019) and grey literature or informal publications provide data for analysis. Figure 1 outlines the bricolage approach for the project. Long or in-depth interviews (McCracken 1988) comprising at least a 30-45 minute discussion with marketing practitioners commence the research activities. The informants supporting the marketing activities included a banking executive, investment advisory firm marketer, logistics expert, telecoms specialist as well as SMEs from retail and