NEW DIRECTIONS FOR STUDENT SERVICES, no. 142, Summer 2013 © Wiley Periodicals, Inc.
Published online in Wiley Online Library (wileyonlinelibrary.com) • DOI: 10.1002/ss.20050 71
7
Developing and Using Dashboard
Indicators in Student Affairs Assessment
Joshua J. Mitchell, Andrew J. Ryder
When preparing to assess a project or program, to gather data in support of
assessment goals, and to disseminate information to the appropriate audi-
ence, consideration must be given to: “What type of information will be
most compelling?” (Petitt and McIntosh, 2011, p. 208). Stephen Few
(2006) expanded that recommendation in his discussions about visually
displaying data and creating dashboards. He explained that it is important
to know not only what information will be most compelling, but also what
types of data are viable and available (for example, direct evidence, indirect
evidence, dashboard indicators). This chapter focuses on dashboard indica-
tors and how student affairs personnel can use them to monitor operational
processes, analyze important data for trends, and manage achievement of
organizational goals and objectives. Information on other assessment data
such as indirect and direct evidence can be found in other publications (see
Bresciani, Zelna, and Anderson, 2002/2004; Ewell and Jones, 1993; Petitt
and McIntosh, 2011; Schuh and Associates, 2009).
Dashboards evolved as a way to monitor the most critical business
metrics for performance, enabling problem areas to be identified and
addressed quickly (Eckerson, 2011; Few, 2006). Dashboards first appeared
on the higher education landscape in the late 1990s and continue to be
implemented in campuses across the country (Rice, Abshire, Christakis,
and Sherman, 2010; Ruben, 1999) in light of pressures for accountability
(Doerfel and Ruben, 2002) and strategic management of increasingly scarce
financial resources (Schuh and Associates, 2009).
We begin by offering an overview of the origins of dashboards, from
the development of executive information systems in the 1980s to balanced
scorecards in the 1990s to the emergence of the interactive, data-driven
Dashboard systems are increasingly popular as
assessment and performance management tools in higher
education. This chapter examines the use of dashboards
in student affairs, including examples of key indicators
and considerations for developing and implementing
these tools.