Civil Engineering and Architecture 10(3A): 27-36, 2022 http://www.hrpub.org
DOI: 10.13189/cea.2022.101304
Jeddah Cultural and Social Hub Architectural
Design Proposal
Tamara Bajaber
*
, Mohammed M.F. Mohammed
Department of Architecture, College of Architecture and Design, Effat University, Qasr Khuzam St., Kilo. 2, Old Mecca Road.
P.O.BOX 34689, Jeddah 21478, Saudi Arabia
Received September 15, 2021; Revised March 15, 2022; Accepted April 19, 2022
Cite This Paper in the following Citation Styles
(a): [1] Tamara Bajaber, Mohammed M.F. Mohammed , "Jeddah Cultural and Social Hub Architectural Design
Proposal," Civil Engineering and Architecture, Vol. 10, No. 3A, pp. 27 - 36, 2022. DOI: 10.13189/cea.2022.101304.
(b): Tamara Bajaber, Mohammed M.F. Mohammed (2022). Jeddah Cultural and Social Hub Architectural Design
Proposal. Civil Engineering and Architecture, 10(3A), 27 - 36. DOI: 10.13189/cea.2022.101304.
Copyright©2022 by authors, all rights reserved. Authors agree that this article remains permanently open access under the
terms of the Creative Commons Attribution License 4.0 International License
Abstract Jeddah Cultural Hub is a place to represent
the modern and the traditional culture of Jeddah by
establishing museums, galleries, and open spaces to the
activities that are related to the culture and art. Therefore, it
will include an open library and a center for literary arts.
The targeted stakeholders are youth, families and expats.
Also it is a place to enhance the social interaction. The goal
of the project is to introduce the cultural value of Jeddah, to
enhance the communication, and to let the people get more
socialized. The suggested space program for the project is
made of galleries and exhibition halls, library, arts and
culture center, recreational zone internal, recreational zone
external, administration, auditorium, and services. The site
is chosen based on the site evaluation criteria, which is
located on Kurnaysh road, Alshatea district, in front of
Alnawras roundabout. In general, this project creates a
cultural hub at a lively area in Jeddah, which promotes the
importance of Jeddah culture and create social hubs
through established learning centers that have different art
fields such as music and poetry.
Keywords Cultural Hub, Social Hub, Modern Culture,
Traditional Culture, Learning Centers
1. Introduction
In the 1970s, French sociologist Pierre Bourdieu
developed the concept of cultural capital to explain how
power is transferred in society and how to maintain social
class [1, 2]. He also added that cultural capital has played
an important and subtle role. Bourdieu [1] believes that
people of different social status have three different forms
of capital, such as social capital, cultural capital, and
economic capital, each of which can be seen as a resource
that helps to obtain or maintain good [2].
The cultural and social center allows people to use these
knowledge, behaviors and skills to demonstrate a person's
cultural capabilities and social status, and is also a place for
accumulation of knowledge, behaviors and skills [3]. Cole
[3] stated that with regard to norms, customs, and skills,
such as table manners, language, and gender behavior,
people often exhibit specific cultural capital when traveling
the world and interacting with others. Wang, McNally, and
Lenihan [4] outlined that social capital has been
empirically proven to have a positive impact on
management topics, including employment, career success,
reduced turnover rates, inter-organizational
communication, inter-company learning, entrepreneurship,
and product innovation. In addition, combining a cultural
change management plan with smart workplace
transformation can have a significant impact on employee
performance and engagement, because it brings cultural
change [5].
Saudi Arabia has rich culture traditions and it is defined
by the Islamic heritage and its historical role as an ancient
trade center. Saudi society and culture has developed over
years, and their values and traditions are acclimatizing with
modernization [6]. The unique geographical location
makes Saudi Arabia a strategic place to facilitate
international trade routes and crossroads of cultural and