International Journal of Multidisciplinary Research and Publications ISSN (Online): 2581-6187 11 Idah Wati and Afrina Sari, ―Analysis Public Relations Planning and Evaluation of Corporate Social Responsibility Programs (Case Study: The Body Shop),‖ International Journal of Multidisciplinary Research and Publications (IJMRAP), Volume 2, Issue 7, pp. 11-19, 2020. Analysis Public Relations Planning and Evaluation of Corporate Social Responsibility Programs (Case Study: The Body Shop) Idah Wati 1 , Afrina Sari 2 1,2 Master of Communication Science Department, Budi Luhur University, Jakarta, Indonesia Email address: aidaindah03[DOT]aii[AT]gmail[DOT]com, farina[DOT]sari[AT]budiluhur[DOT]ac[DOT]id Abstract— Waste in Indonesia reaches 6,000 tons per day, and 13% of plastic waste in one of the Bio-Bag programs is one of The Body Shop Indonesia's Corporate Social Responsibility programs. This program emphasizes environmental issues. The purpose of this research is to find out how the implementation of The Body Shop Indonesia's Public Relations and Corporate Social Responsibility Planning in Campaigning BIO-BAGS the Body Shop Corporate Social Responsibility Program. In this study, researchers used a descriptive analysis method by taking data by interview using this method. The researcher will more easily describe this research. The results of this study are The Body Shop Indonesia's program has contributed to the fight against plastic waste. The campaigns that The Body Shop Indonesia has carried out are Bio-Bag. In this study, researchers hope that this research can provide a new perspective for readers that Corporate Social Responsibility is more than just a corporate social responsibility. It hoped that after reading this research, the reader would arise a desire to jointly protect the environment and participate in the campaigns that will carry out. Keywords— Corporate Social Responsibility, Evaluation, PENCILS, Plastic Waste, Public Relations. I. INTRODUCTION The success of public relations in forming or maintaining an organization's image is the success of a series of complex and relatively long process series. Organizational image manifested in the various components that form it, and each component naturally touches with specific public variations [1]. One of the public relations activities is CSR to provide a positive image of the community. CSR is an understanding of corporate social responsibility, or Corporate Social Responsibility (CSR) in Indonesia continues to experience growth. Rudito and Famiola mentioned that CSR is a need for corporates to be able to interact with local communities as a form of society as a whole [2]. In its existence, Corporate Social Responsibility is one part of the Public Relations (PR) program. In this case, Cutlip, Center, and Broom mentioned that CSR is an embodiment of the role of PR philanthropy as a significant element in the corporate environment. The Corporate Social Responsibility program continues to experience development and innovation in various companies in Indonesia, especially since it stipulated as an obligation stipulated in Chapter V article 74 of Law No. 40 of 2007. Corporate social responsibility is one of the company's commitments to reduce negative images and make positive contributions to stakeholders relating to economic, social, and environmental aspects for sustainable development [3]. The owners and managers of the company have begun to realize that they also have a social responsibility. To participate in protecting the safety of the environment and the community, so that company management is looking for ways to fulfill these responsibilities, namely by establishing a Public Relations section that is responsible for taking care of that problem [4], how to see the relationship between the corporation and its stakeholders, one of which can see from how the performance of corporate social responsibility (CSR) programs. The high or low performance of CSR programs does not guarantee the merits of the corporate relations of stakeholders, but from this performance, it can see how the commitment, corporate policies, and actions towards their stakeholders or in particular towards the closest community [5]. Today the environment is an issue that needs careful and careful attention — the environment currently threatened by various impacts caused by various human activities. Over the years, the current environment began to show significant changes [6]. Upholding life in the balance of environmental interests requires humans to place themselves as part of the natural environment. A balanced life is one manifestation of the growth of strong faith and an attitude of life orientation to make the earth better [7]. When the environment is getting better, the more balanced the life of human beings, the more open the possibility of developing into a better human being. Along with population growth and the development of various industries, environmental issues have become a severe problem faced by humans. Environmental pollution is a shared problem. Environmental problems can categorize as local, national, regional, and global environmental problems. The categorization based on the impact of environmental problems, whether the impact is only local, national, regional, or global. When we see the earth as a whole, the earth is a whole system and cannot be separated. Waste can simply interpret as all reliable goods that not used anymore. Often waste creates severe problems if not managed properly — complex waste management with multi-stages. Starting from garbage generated at the household level, industrial waste or agricultural waste, garbage collection, garbage transportation, waste management facilities to the Final Disposal Site (TPA). Garbage must receive serious attention from the agency responsible in each area to prevent or minimize pollution that can cause [8]. Environmental issues have become a global