Jurnal Muamalah Volume 7, Nomor 1, Juni 2021 272 Tinjauan Hukum Ekonomi Syariah terhadap Bentuk Kerjasama Bisnis Periklanan antara Publisher dan Google TINJAUAN HUKUM EKONOMI SYARIAH TERHADAP BENTUK KERJASAMA BISNIS PERIKLANAN ANTARA PUBLISHER DAN GOOGLE ADSENSE Mahlil Nur Muhammad mahlilnurm84@gmail.com Fatah Hidayat fatahhidayat_uin@radenfatah.ac.id M. Sadi Is sadiis_uin@radenfatah.ac.id The research background discusses Google adsense, which is an advertising business collaboration program that is very popular in the world online today. Anyone can become an advertiser for Google with easy conditions, but the fact is that the ads displayed by Google are very general, from the sale of food, services and even Google also sometimes displays ads selling liquor, gambling to pornography which in Islam is prohibited. From this phenomenon, researchers are interested in examining Google Adsense with the formulation of the problems in this study, namely: 1) What is the form of advertising business cooperation between publishers and Google Adsense. 2) How is the review of Islamic economic law on the form of advertising business collaboration between publishers and Google Adsense. The method used in this research is the research library or library research, which is collecting various secondary data that discusses the form of advertising business collaboration between publishers and Google Adsense both from the media, journals and literature. The results of data processing were analyzed descriptively qualitatively. Based on the results of the study it can be concluded that: 1) the form of advertising business collaboration between publishers and Google Adsense. Is a form of cooperation to advertise a product or service owned by the advertiser. With 68% profit sharing for publishers and 32% for Google. So if a publisher is cheating, the adsense account publisher's will be banned. 2) in the review of sharia economic law, this form of cooperation is included in the form of syirkah abdan and the law is valid if the advertisements displayed by Google do not contain haram elements. Because in the cooperation itself, it has been fulfilled, such as consent to Kabul, aqidain and its objects. Keywords:Business Online, Google Adsense, Syirkah Abdan ABSTRAK Latar belakang penelitian membahas Google adsense yang merupakan program kerjasama bisnis periklanan yang sangat populer di dunia online saat ini. Semua orang bisa menjadi pengiklan bagi Google dengan syarat mudah, namun faktanya iklan yang ditampilkan oleh Google bersifat sangat umum dari penjualan makan, jasa dan bahkan Google juga terkadang menampilkan iklan penjualan minuman keras, perjudian sampai ke pornografi yang didalam Islam dilarang. Dari fenomena ini peneliti tertarik ingin meneliti Google adsense dengan rumusan masalah dalam penelitian ini yaitu: 1) Bagaimana bentuk kerjasama bisnis periklanan antara publisher dan Google adsense. 2) brought to you by CORE View metadata, citation and similar papers at core.ac.uk provided by e-Journal Universitas Islam Negeri Raden Fatah (UIN Raden Fatah Palembang)