205 Journal of Economics, Business, and Accountancy Ventura Vol. 24, No. 2, August – November 2021, pages 205 - 219 Cashless Society in Progress: capturing different generations’ perspectives toward external influence in e-wallet usage Widyoretno Adiani*, Atik Aprianingsih, Mustika Sufiati Purwanegara Bandung Institute of Technology, Bandung, West Java, Indonesia ARTICLE INFO Article history: Received : 21 August 2021 Revised : 25 November 2021 Accepted : 26 November 2021 JEL Classification: E42, G21 Key words: Cashless society, Government support, Network externalities, Social influence, E-wallet DOI: 10.14414/jebav.v24i2.2677 ABSTRACT The use of non-cash transaction, which is currently popular in the public, has made the topic of a cashless society discussed more often. A cashless society is a condition where people transact without using cash money so that it leads to the process from the conventional into the cashless society. In this condition, the involvement of each generation is needed. This study tries to investigate how each generation's perspective—both the younger generation and the older generation, toward the external factors, namely social influence, government support, and network externalities—affect their use of non-cash transactions in the form of e-wallet. The data were collected using focus group discussion (FGD) and a survey of 489 respondents. The data were analyzed using PLS-SEM. This research reveals how different generations have a different perspective on e-wallet and the government support has a more significant influence on the older generation than the younger generation, who tend to be more influenced by peers or family. However, both generations emphasized how the network externalities influenced the continuance usage in this service. This result implies the importance of e-wallet service providers to expand the network and collaborating with various actors to retain customers. ABSTRAK Penggunaan transaksi nontunai yang saat ini sedang populer di masyarakat membuat istilah cashless society semakin sering dibahas. Cashless society adalah suatu kondisi dimana masyarakat bertransaksi tanpa menggunakan uang tunai sehingga mengarah pada proses dari konvensional menuju cashless society. Dalam kondisi ini, keterlibatan setiap generasi sangat dibutuhkan. Penelitian ini mencoba mengkaji bagaimana cara pandang masing-masing generasi—baik generasi muda maupun generasi tua, terhadap faktor eksternal, yaitu pengaruh sosial, dukungan pemerintah, dan eksternalitas jaringan—mempengaruhi penggunaan transaksi nontunai dalam bentuk e-wallet. Pengumpulan data dilakukan dengan FGD dan survei terhadap 489 responden. Data dianalisis menggunakan PLS-SEM. Penelitian ini mengungkapkan bagaimana generasi yang berbeda memiliki perspektif yang berbeda terhadap e-wallet dan bagaimana dukungan pemerintah memiliki pengaruh yang lebih signifikan terhadap generasi yang lebih tua daripada generasi yang lebih muda, yang cenderung lebih dipengaruhi oleh teman sebaya atau keluarga. Namun, kedua generasi tersebut menekankan bagaimana eksternalitas jaringan mempengaruhi kelangsungan penggunaan dalam layanan ini. Hasil ini menyiratkan pentingnya penyedia layanan e- wallet untuk memperluas jaringan dan berkolaborasi dengan berbagai aktor untuk mempertahankan pelanggan. 1. INTRODUCTION The increasingly advanced technology makes digitization irreversible today and it has developed so fast. This era is called the industrial revolution 4.0, where digitalization plays an important role and makes many changes, starting from communication technology, trade, and banking to indirectly affecting habits in society (Cugno et al., 2021). One of the significant changes in the community is a change in the transaction process, where people currently tend to be cashless. This change in payment habits gradually forms a cashless society that is more prevailing over time. Hence, it becomes a community habit that can develop slowly but surely. According to Balakrishnan & Shuib (2021), a cashless society can be understood as a financial * Corresponding author, email address: widyoretno_adiani@sbm-itb.ac.id