Full Terms & Conditions of access and use can be found at https://www.tandfonline.com/action/journalInformation?journalCode=rpms20 Popular Music and Society ISSN: 0300-7766 (Print) 1740-1712 (Online) Journal homepage: https://www.tandfonline.com/loi/rpms20 BEYONCÉ: Viral Techniques and the Visual Album Paula Harper To cite this article: Paula Harper (2019) BEYONCÉ: Viral Techniques and the Visual Album, Popular Music and Society, 42:1, 61-81, DOI: 10.1080/03007766.2019.1555895 To link to this article: https://doi.org/10.1080/03007766.2019.1555895 Published online: 04 Feb 2019. Submit your article to this journal Article views: 180 View Crossmark data