Special – peer-reviewed Edited by Luca Antoniazzi, Cristina Formenti and Giulia Francesca Muggeo https://doi.org/10.6092/issn.2280-9481/14236 Cinergie – Il cinema e le altre arti. N.21 (2022) ISSN 2280-9481 https://cinergie.unibo.it/ Italian Teen Stars During the Pandemic: a Case Study of SKAM Italia’s Actors Maria Elena Alampi * University of Exeter (United Kingdom) Submitted: January 15, 2022 – Accepted: June 10, 2022 – Published: July 14, 2022 Abstract Italian teen movies have rarel been recognied b critics as sociall engaged because the are aimed at a teenage audience and are seen to favour sentimental plots (O’Rawe 22). Nonetheless, products broadcast on online platforms (such as Amaon Prime and Netfi) are changing this b combining consumer media formulas with various socio-political themes. Above all, digitaliation has made these issues more accessible and spread the image of teen stars to an ever-epanding audience on numerous social networks. However, what has happened since the beginning of the pandemic in Ital? The Italian celebrities involved in March 22 in the #IoRestoACasa campaign contributed to raising public awareness of Covid-19 prevention (Vogue Italia 22). This article will focus on the commitment of the oung actors in SKAM Italia (218-in produc- tion) through the #IoRestoACasa and Su la Maschera giù i contagi campaigns aimed at ounger audiences. The article will eamine the social media content of actors in the SKAM Italia series, arguing that the voices of oung celebrities were important in normaliing the practice of “staing at home” and wearing a mask to mitigate the spread of the virus. Kewords: SKAM Italia; Covid-19; Celebrities; Socialmedia; Netfi. *  mariaelena.alampi@gmail.com Copyright © 2022 Maria Elena Alampi This work is licensed under the Creative Commons BY License. http://creativecommons.org/licenses/by/4.0/ 35