International Journal of Engineering and Advanced Technology (IJEAT)
ISSN: 2249 – 8958, Volume-9 Issue-1, October 2019
1865
Published By:
Blue Eyes Intelligence Engineering
& Sciences Publication
Retrieval Number: A1001109119/2019©BEIESP
DOI: 10.35940/ijeat.A1001.109119
Abstract: The objective need for quality management has
identified the special role of digital technology in booking
services, information and communication systems in the tourism
business. The quality of services is one of the most important
components of the efficiency and profitability of the tourism
industry in the current conditions of tourism development. The
quality management system of production processes in the
tourism sector should be a continuous process of measures aimed
at improving the level of services, improving production elements
and introducing innovative technologies. All the processes of
designing, ensuring and maintaining the quality of tourism
products should be integrated into the quality management
system. It has been established that the consistency between the
priorities of the enterprise in the field of improving the quality of
services and the goals of the overall set of business processes is a
condition for the effective and long-term development of the
enterprise. The authors determined that modern management and
modeling of business processes in enterprises, speed and quality of
customer service require a specialized software product developed
exclusively for the needs of the tourism industry. Based on the
methods of financial analysis, the authors of the article
substantiated the economic feasibility of implementing Fox
Manager BPA 2.5 software using the example of a travel
company. The profitability index of the proposed software product
will be 1.6. The estimated payback period is 1.7 years. The
authors' suggestions are aimed at creating a modern workplace
for sales managers and automation of internal office processes in
a travel company using digital technology.
Keywords: Quality Service Technologies, Software Product,
Tourism Industry, Quality Management.
I. INTRODUCTION
In the conditions of market transformations and
increased competition in the market the enterprises of the
tourism industry face an important problem associated with the
introduction of innovative technologies of quality service and
improving the efficiency of quality management services. One
of the ways to solve this problem is to use the automation of all
internal office processes in the tourist enterprise, using the latest
achievements in the field of information technology and quality
management in order to create a competitive tourist product
that can meet the needs of external and internal consumers,
respond to market demand for quality services in a timely
Revised Manuscript Received on October 05, 2019
* Correspondence Author
Sergii Nezdoyminov*, Assistant Professor, Department of Tourism and
Hotel and Restaurant Business, Odessa National Economics University,
Odessa, Ukraine.
Ganna Bedradina, Senior Lecturer, Department of Tourism and Hotel
and Restaurant Business, Odessa National Economics University, Odessa,
Ukraine.
Andrii Ivanov, Assistant Professor, Department of Tourism and Hotel
and Restaurant Business, Odessa National Economics University, Odessa,
Ukraine.
manner. The production of high-quality products contributes to
an increase in sales volume and return on capital, reduces the
unit costs of users and provides a more complete satisfaction of
the needs of tourists. The question of choosing the optimal tools
for optimizing the technological cycle of production of tourist
services on the basis of modern information technologies is
relevant, because the right decision regarding this issue will
serve as the basis for successful quality management. The
problems of innovative technologies for the formation of the
quality system of tourist services and features of their
implementation in the practice of quality management, are
considered in the works of several authors: Marasco, A., De
Martino, M., Magnotti, F. and Morvillo, A. [1], Camilleri, M.
A. [2], A. Pazasuraman, V. Zeithaml, L. A. Berry [3], Tarun
Kumar Singhal, Anubha Vashisht [4], Baumgarten, L. V. [5].
This direction is being formed in the research of Ukrainian
scientists.
II. JUSTIFICATION OF INFORMATION AND
TECHNOLOGICAL MEASURES TO ENSURE THE
QUALITY OF SERVICES
The quality of tourist service is a complex economic object
of management, in which it is possible to allocate a set of
subsystems operating separately, requiring the travel company
to apply specific skills associated with the analysis and
selection of providers who will directly implement the tourist
product at a balanced level of quality for all its components. So,
the main problem of quality tourist service is the choice of the
service providers making a tourist product by the enterprise [6,
p. 81]. As a rule, these providers are located at a distance from
the enterprise and operate independently of each other.
Therefore, in order to effectively manage the quality of tourist
services, it is necessary to use the most modern methods of
situational and heuristic management, multicriteria
optimization methods and adaptive management methods that
allow optimizing the composition of the tourist product in terms
of quality and cost of services that form it. In our opinion, to
manage effectively the quality of tourist services and increase
productivity of staff it is appropriate to recommend that
responsible executives implement an automated system of
formation of the tourist services based on highly efficient
information systems. The basis of such a system is a database
that contains information on all potential tourism entities
located in attractive countries for tourists. The expediency of
the implementation of the proposed measure is that we take into
account the basic provisions of the production of the tourist
product and the needs of consumers.
Digital Technology in the Management of
Quality Service in Tourism Business
Sergii Nezdoyminov, Ganna Bedradina, Andrii Ivanov