82 ~ 4(1), 82-93
eISSN 2656-8209 | pISSN 2656-1565
JURNAL INOVASI ILMU SOSIAL DAN POLITIK (JISoP)
Vol. 4, No. 1 (2022) pp. 82-93
Accreditation S4 – Decree No. 164/E/KPT/2021
http://riset.unisma.ac.id/index.php/JISoP/article/view/15956
DOI: 10.33474/jisop.v4i1.15956
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Creative Commons Attribution-ShareAlike 4.0 International License.
Business track diplomacy: 4ocean effort in mitigation of plastic
waste in Bali waters area
Anisha Primadita Rudyana¹*, and Najamuddin Khairur Rijal
2
¹University of Muhammadiyah Malang, Malang, Indonesia, email: anishaprimaditar@gmail.com
2
University of Muhammadiyah Malang, Malang, Indonesia, email: najamuddin@umm.ac.id
*Corresponding author
Article Info ABSTRACT
Article history:
Submission: 2022-04-21
Accepted: 2022-05-31
Published: 2022-06-04
This is an open access article
distributed under the CC BY-SA
4.0 license
Copyright © 2022, the author(s)
Environmental issues have become one of the global problems with a high degree
of urgency. The province of Bali is one of the absolute highlights with evidence
of a poor water quality index. In studying international relations, global
problems can be solved through diplomatic instruments by interested countries.
Uniquely, footage of phenomena in the field shows that there are non-
governmental actors, namely business people, trying to solve environmental
problems to lead to world peace. This study aims to examine 4Ocean's efforts to
mitigate plastic waste in the waters of Bali. The author uses business track
diplomacy to analyze the actions of 4Ocean. As a result, several measures have
realized 4Ocean's efforts to carry out business line diplomacy in mitigating
plastic pollution in Bali's waters. First, 4Ocean has sought to implement a sound
business model by turning profits into reforestation operations. Second, 4Ocean
has carried out plastic pollution operations in Bali as a whole, including river,
coastal, and ocean operations. Third, 4Ocean has attempted to validate
environmentally friendly products with B Corp, GOTS, and Green Circle Certified
certifications.
Keywords:
4Ocean; Business; Diplomacy; and Waters
Please cite this article in APA style as:
Rudyana, A. P., & Rijal, N. K. (2022). Business track diplomacy: 4ocean effort in mitigation of plastic waste in
Bali waters area. Jurnal Inovasi Ilmu Sosial dan Politik (JISoP), 4(1), 82–93.
https://doi.org/10.33474/jisop.v4i1.15956
INTRODUCTION
The development study of International Relations moves to discuss more complex
global issues. It means that contemporary international relations issues are no longer limited
to talking about political, economic, and security issues. In the discussion of modern IR,
environmental issues have become one of the global issues that are often discussed along
with the increasing problems that occur.
This can be proven through several previous literature reviews that global
environmental issues have a high enough urgency. Chalecki (2002) argues in her scientific
literature entitled "Environmental Security: A Case Study of Climate Change" that current
environmental issues have a close relationship with the global warming phenomenon. In
general, Elizabeth's work tells how an environmental issue can become a potential security