IOSR Journal of Mechanical and Civil Engineering (IOSR-JMCE) e-ISSN: 2278-1684,p-ISSN: 2320-334X, Volume 14, Issue 5 Ver. IV (Sep. - Oct. 2017), PP 46-55 www.iosrjournals.org DOI: 10.9790/1684-1405044655 www.iosrjournals.org 46 | Page Performance Measurement in the Agro-industrial Supply Chain of Passion Fruit Syrup in North Sumatera Province Kimberly Febrina 1 , Sukaria Sinulingga 2 , Humala Napitupulu 2 1 Department of Industrial Engineering, Institut Teknologi Medan, Medan, Indonesia 2 Department of Industrial Engineering, Universitas Sumatera Utara, Medan, Indonesia Abstract:Passion fruit syrup is one of a typical and famous fruit as the souvenir in the form of processed products from North Sumatra Province, especially Medan City. Nowadays, the sustainability of processed products of passion fruit syrup is facing an increasingly competitive market. It is therefore necessary to measure the performance of a superior supply chain supported by the procurement of raw materials that are managed effectively and efficiently. Supply chain performance is an indicator of the success of agroindustry companies in running their business processes. Performance measurement of agroindustry supply chain is needed to control and to determine the performance position of agroindustry produced. The purpose of this study was to identify and analyze the conditions of the supply chain of passion fruit syrup agroindustry and to measure the supply chain performance of passion fruit syrup agroindustry in North Sumatra Province. The method for analyzing the conditions of the supply chain of passion fruit syrup agroindustry used a long-term relationship approach. To measure the performance of the agro-industry supply chain, the Supply Chain Operation Reference (SCOR) and AHP approach were used. The results showed that the supply chain performance of passion fruit syrup agroindustry in North Sumatra Province was 76.90% and categorized medium indicating that coordination among actors in the supply chain has not been well established Keyword: Supplychain performance, Agroindustrial of Passion Fruit Syrup, SCOR --------------------------------------------------------------------------------------------------------------------------------------- Date of Submission: 13-10-2017 Date of acceptance: 27-10-2017 -------------------------------------------------------------------------------------------------------------------------------------- I. Introduction Passion fruit (passifloraceae) is one of the strategic commodities. Its use as a raw material makes passion fruit syrup has nutritional value and rich in vitamin C which is beneficial to human body health. This plant grows in a rough area and widely found in Karo regency of North Sumatra Province which is famous as horticulture center with the clarity of climate and fertile soil, so it is potential for the development of fruit-based agro-industry. Up to this present time, passion syrup has become a distinctive commodity (trade mark) as the fruit of visitors from Medan City.Passionfruit syrup agroindustry has the potential to be developed and is one type of supply chain systems that is very interesting to study. Also, it is able to present the supply chain of agroindustry widely because it involves multi-stakeholders (farmers, collectors, processors, and retailers). The preliminary survey shows that coordination among actors in the supply chain of passion fruit syrup is not well established due to the unfavorable flow of information and communication regarding the price and quality of the desired fruit of agroindustry. This is caused by the collecting parties never informed to the farmers regarding the standard of fruit quality desired by agro industry. Besides, the quality and quantity issues are also a problem where collectors often cannot supply passion fruit to the industry in accordance with the number of orders. The collectors do not really care about it because they are not only supplying fruit to the industry but also out of Brastagi City and traditional markets with much lower quality standards and higher prices than the passion fruit juice industry. If the passion fruit is not accepted by the juice industry, the collectors sell to traditional and modern markets with a larger margin. Chopra and Meindl (2004) states that supply chains are companies that work together to create and deliver a product into the hands of the end user. In order to fulfill the consumer's wishes, one way that can be applied is by applying supply chain management that is coordination and control of all activities in the supply chain. According to Lambert et al (1998), customer satisfaction can be realized if there is coordination and collaboration including the flow of goods, money and integrated information among those actors in the supply chain, sending them on time and with good quality. From the above conditions, it is necessary to improve coordination among supply chain actors so that the purpose to satisfy customers can be achieved. According to Pujawan (2005), the spirit of coordination must be based on the realization that the strength of a supply chain depends on the strength of the elements in it. A healthy agroindustry does not mean anything if its suppliers cannot provide quality and timely raw materials. Coordination and collaboration in the supply chain can be achieved if there is a long-term relationship. Here, the