Contents lists available at ScienceDirect
Personality and Individual Differences
journal homepage: www.elsevier.com/locate/paid
Narcissism and romantic relationship presentation on social media: The role
of motivations and partner attractiveness
Gwendolyn Seidman
a,
⁎
, Allison Roberts
a
, Virgil Zeigler-Hill
b
a
Albright College, United States of America
b
Oakland University, United States of America
ARTICLE INFO
Keywords:
Narcissism
Narcissistic admiration rivalry concept
Social media
Romantic relationships
Physical attractiveness
ABSTRACT
Two studies assessed the associations that narcissistic admiration (an agentic form of narcissism characterized by
assertive self-enhancement and self-promotion) and narcissistic rivalry (an antagonistic form of narcissism
characterized by self-protection and self-defense) have with self-enhancing and communal motivations for
sharing romantic relationship information on social media, and how the partner's physical attractiveness relates
to the likelihood of sharing this information. In Study 1, 248 participants reported on their actual relationships.
In Study 2, 423 participants evaluated hypothetical partners whose physical attractiveness was experimentally
manipulated. In both studies, narcissistic rivalry was associated with greater self-enhancing motivations. In
Study 1, narcissistic admiration was associated with greater self-enhancing and communal motivations for
sharing the relationship. In both studies, narcissistic individuals were not more likely to share their relationships
if their partners were physically attractive. Study 2 provided some evidence that both narcissistic admiration and
narcissistic rivalry were associated with a preference for sharing sexy photographs of one's partner, depending
upon the operationalization of the preference.
1. Introduction
During the past 10 years, social networking sites (SNS) – including
Facebook, Twitter, and Instagram – have become a common part of
people's lives. Approximately 69% of American adults have a profile on
a SNS, amounting to a greater than three-fold increase in 10 years (Pew
Research Center, 2018). About 60% of Instagram and Snapchat users
and 74% of Facebook users visit these sites daily, with about half vis-
iting them multiple times each day (Smith & Anderson, 2018). The
tremendous popularity of SNS, along with the opportunities they pro-
vide for self-presentation and self-enhancement, have led both popular
media and psychologists to take an interest in how narcissism relates to
SNS use (Campbell & McCain, 2018).
Narcissism is characterized by a grandiose view of oneself, self-
centeredness, and a sense of entitlement (e.g., Dowgwillo, Dawood, &
Pincus, 2016; Miller, Lynam, Hyatt, & Campbell, 2017; Morf &
Rhodewalt, 2001). A large body of research concerning narcissism has
focused on its connections with various aspects of romantic relation-
ships. Narcissism is associated with numerous difficulties in long-term
relationships (e.g., Brunell & Campbell, 2011; Wurst et al., 2017), such
as taking a game-playing approach to relationships (Campbell, Foster, &
Finkel, 2002), devaluing romantic partners (Campbell, Rudich, &
Sedikides, 2002), and pursuing self-enhancement at the cost of personal
relationships (Sedikides, Campbell, Reeder, Elliot, & Gregg, 2002).
Despite great interest in how narcissism relates to both SNS use and
romantic relationships, no research has closely examined how narcis-
sists present their romantic relationships on SNS. The only study to
touch on this subject asked participants about the frequency with which
they posted about their relationship on Facebook and found no asso-
ciation with narcissism (Marshall, Lefringhausen, & Ferenczi, 2015).
This is an important issue because an emerging literature shows that
SNS play a significant role in romantic relationship processes (Billedo,
Kerkhof, & Finkenauer, 2015; LeFebvre, Blackburn, & Brody, 2015).
The question of how narcissistic individuals present their romantic re-
lationships on SNS is still open. On the one hand, they may choose not
to present their relationships because it would pull focus away from
themselves. On the other hand, they may want to use their successful
relationships or desirable partners to seek admiration from others. This
suggests that motivations of narcissistic individuals for sharing re-
lationship information may be an important factor in understanding
how they present their relationships on SNS.
According to the Agency Model of Narcissism (Campbell, 1999;
Campbell, Brunell, & Finkel, 2006), narcissistic individuals choose
physically attractive partners to enhance their status. Social media
https://doi.org/10.1016/j.paid.2019.05.039
Received 28 April 2019; Received in revised form 20 May 2019; Accepted 22 May 2019
⁎
Corresponding author at: Psychology Department, Albright College, 13th and Bern Streets, Reading, PA 19612, United States of America.
E-mail address: gseidman@albright.edu (G. Seidman).
Personality and Individual Differences 149 (2019) 21–30
0191-8869/ © 2019 Elsevier Ltd. All rights reserved.
T