Developing the COOLTURA Resources-Driven Governance Model for Building Scalable Cultural Services in the COOLTURA Platform María Eugenia Beltrán 1(&) , Yolanda Ursa 1 , Silvia de los Rios 2 , Maria Fernanda Cabrera-Umpierrez 2 , Maria Teresa Arredondo 2 , Maria del Mar Villafranca 3 , Lucia María Perez 3 , Belén Prados 3 , and Carlos Lli Torrabadella 4 1 INMARK Estudios y Estrategias, Madrid, Spain {xenia.beltran,yolanda.ursa}@grupoinmark.com 2 Life Supporting Technologies, Universidad Politécnica de Madrid, Madrid, Spain {srios,chiqui,mta}@lst.tfo.upm.es 3 Patronato de la Alhambra y Generalife, Granada, Spain {mariamar.villafranca, luciam.perez}@juntadeandalucia.es, belenprados@wonderbrand.es 4 Universidad Antonio de Nebrija, Madrid, Spain clli@nebrija.es Abstract. Cultural institutions and sites currently debate on how to respond to new trends, such as globalisation, exponential growth of digital cultural content and Apps, and reach technological knowledgeable users. In addition, institutions need to look for new ways of engagement, as the engagement of citizens with their cultural heritage environment remains low. This paper presents the pre- liminary results of a qualitative research performed to evaluate new opportu- nities for the COOLTURA Platform (output of TAG CLOUD project); as well as the proposal of developing the COOLTURA resource-driven governance model to support the COOLTURA Platform up-take. Keywords: Engagement Á Cultural heritage Á Governance in culture Á Cultural platform Á Cultural apps 1 Introduction: Cultural Heritage Changing Environment Cultural heritage institutions have invested a lot of money in capturing, digitalizing and digitally storing (as well as preserving) high volume of digital cultural objects in order to cope with the increasing growth of heterogeneous and unstructured data within cultural institutional information ecosystems [1]. Globalisation, massive and pervasive usage of electronic devices, together with the profusion of productivity and semanti- cally web2.0 oriented applications, are being deployed as main support for transactions © Springer International Publishing Switzerland 2015 M. Antona and C. Stephanidis (Eds.): UAHCI 2015, Part IV, LNCS 9178, pp. 12–20, 2015. DOI: 10.1007/978-3-319-20687-5_2